How to find Amazon Seller Tools that you REALLY need [5 Steps]

Are you an Amazon seller looking for the best Amazon seller tool, but don’t know which one to buy?

We will help you.

In this guide we will show you:

Which Amazon Seller Tools exist?

It feels like there are almost as many tools as Amazon sellers these days.

The reason there are so many Amazon tools is that Amazon has become one of the most important sales channels for companies of all kinds.

And since Amazon’s internal software is often not sufficient to manage products, budgets and campaigns in the best possible way, external companies have made it their business to make life easier for sellers.

All-in-one Tools

The name speaks for itself: all-in-one software suites combine all important features a seller may need in one single tool.

They let you control everything from a single point of touch.

E-Mail Marketing Tools

Amazon does not grant sellers access to customer data.

“Your” customers are actually more like Amazon’s customers.

Nevertheless, there are some ways to obtain their contact details.

For example, you can build a landing page where you can draw the customer either organically to or with the help of an advertisement.

On the landing page you can then offer them a free product sample, a raffle or a free ebook.

All they have to do is enter their name and email address.

Tadaaaa – now you have the data.

With an email marketing tool you can then easily organize your customer information and offer them exactly the right product for their current situation.

Feedback Tools

Feedback tools allow you to send an automated email to the customer after a purchase and encourage them to leave a review.

You can also use the software to monitor your reviews.

For example, you can be notified when someone has published a product review.

This allows you to respond quickly and efficiently to (negative) feedback and increase customer satisfaction.

Freight Management

Freight management tools can also be described as digital freight forwarders.

This is software that allows you to control all shipping activities from a single source.

You get real-time quotes, the best and fastest freight routes, and you can track the progress of your shipment.

Inventory Management

One of the worst things that can happen to a seller is running out of stock.

On the other hand, you should never have too much excess inventory stored at Amazon, as the storage fees reduce your margin considerably.

To stay on top of your inventory situation, you can use an inventory management tool.

They calculate exactly how many units are still in stock and can automatically ask you and/or your fulfillment center to replenish the inventory.

Pretty smart, huh?

Keyword Tools

Keyword tools are one of the most important Amazon seller tools for your listing optimization efforts.

With a keyword tool you can find keywords used by your customers.

Most tools also evaluate the competition for individual keywords.

This way you can find out how to design your listing so that your product is best found.

Landing Page Tools
Landing Page tools help you build highly converting – surprise – landing pages.

You can draw traffic to these landing pages to collect leads and customer data, for example.

Multichannel Management

Multichannel management tools are an useful investment for sellers that sell on multiple marketplaces.

These tools integrate data from all your sales channels and provide you with a comprehensive overview.

PPC Tools

PPC Tools belong to the basic tools that every Amazon seller needs.

With the help of PPC software, you can easily set up, manage and optimize your PPC campaigns.

Product Research

Before you choose a product to sell on Amazon, you need to analyze its sales potential.

Product research tools will help you do that.

The Amazon seller software analyzes important metrics such as the amount of competitors, average price, average number of reviews and so on.

Profit Analytics

As with every other sales channel, it’s important to know your numbers on Amazon as well.

Profit analytics tools provide you with an overview of your sales, costs, storage fees, profit margins and so on.


Amazon handles millions of products, so errors regarding lost inventory or damaged goods or destroyed items often happen.

This is where reimbursement tools come into play.

They will help you save hundreds or thousands of dollars by automatically analyzing all of your transactions, detecting billing errors Amazon has made, and calculating exactly how much money you can claim back from Amazon.


Repricing tools automatically adjust your prizes so that you have the best chance of winning the buy box.

You can set minimum and maximum prices for your products, the tool will then find the best price to win the buy box and still remain profitable.

Tax Tools

Tax tools collect your tax data and create accurate reports for you.

With them you can keep track of all your tax obligations.

Why do I need Seller Tools?

You need Amazon seller tools because they help you.. time

Think of all the tasks that you’d have to do manually without software.

Checking prices every hour, monitoring your rankings, writing down your customer data in a notebook, calling your warehouse or fulfillment center every day to check your inventory and so on.

All these tasks will not only annoy you, but also cost you a loooot of time.

The right software does most of the work for you, so you can invest your time in more important things. money

Blah blah, time is money, and because you save time you also save money.

Pretty obvious.

But software can also actively earn you money or save you money.

For example, at a certain company size you can hardly detect any mistakes Amazon makes in calculating your fees without using seller software.

This is what the reimbursement tools do for you, which can save you thousands of dollars.

Or automatic repricing tools.

They help you to win the buy box and thus, generate more sales.

More sales = more money.


..reduce errors

People. Make. Mistakes.

All of them.

Without exception.

Of course, tools and software sometimes have bugs too, but the frequency of errors is very low compared to humans.

Let’s take product research as an example.

You have an idea for a product.

You like the idea, YOU would definitely use this product.

You might ask your family and some of your friends what they think about the idea.

They tell you they like the idea too.

So you’re thinking “HEY! This product has huge potential, I’m getting rich!”

So you decide to invest a lot of money in product design, packaging design, sourcing agents, production, shipping and so on.

And then the bad awakening: nobody buys your product.

There’s simply no demand.

Or you didn’t consider seasonality.

Or your competitors have too many reviews.

Whatever the reason is: if you had used Amazon seller software to research products and on data instead of your gut feeling, that probably wouldn’t have happened to you.

..improve predictability

Predictability is an important factor in building a successful business and managing it profitably in the long term.

You need to know how much money you will have at your disposal and what costs you will incur to make the right investment decisions.

Profit dashboards, inventory software, and other Amazon seller tools give you the data you need to plan for the future.

Which Amazon Tool is the best?

There is no best Amazon tool (even though every tool provider claims to have the best one).

There are only best Amazon tools for YOU.

Not every tool is equally suitable for every Amazon seller.

If it makes sense to purchase a tool depends not only, but mainly on these following factors:

  • Number of sales
  • Number of employees
  • Experience
  • Time available
  • Available budget
  • Software that is already in use
  • Growth targets

You also won’t need a multinational super exclusive premium gold platinum tool designed for wholesalers if you sell one private label product on one marketplace only.

Or, if you already have some tools in use, the only tools useful are the ones that are compatible with the ones you already have.

If you already have software for inventory management and want to buy another logistics tool that needs access to your inventory information, the two tools need to be able to exchange data.

You get the point.

However, there are some things that all great tools have in common:

TOS compliant

The absolutely most important requirement of any tool is that it is compliant with Amazon’s terms of service.

Don’t use software that is based on black hat methods.

For example, never buy a feedback tool that automatically writes fake reviews, or a tool that drives artificial traffic to your listing.

Amazon’s algorithms are so advanced and its compliance staff so well trained that they can immediately detect any fraud attempt.

Your listing – or worse, your account – will be suspended faster than you can say TOS.

Easy to use

Another important aspect is that you don’t have to be a rocket scientist to use the tool.

Using the software should feel intuitive, it should be clearly and well structured.

This includes, for example, a clear dashboard and a simple interface design.

In addition, the various features should be designed and described to be easy to understand.

Strong & fast support

A tool is only as good as the support behind it.

As mentioned above, software applications can also have bugs.

Therefore it is incredibly important to have a support team available to help you solve your problem quickly.

It doesn’t help if you have an urgent problem and the ticket just lies in the support inbox for three days with no one taking care of it.

In the meantime, the malfunction of the software may have cost you hundreds or even thousands of dollars.

What characterizes a good support is that it can be reached easily and in a number of different ways.

After all, you don’t want to write a 6,000 words email in which you laboriously explain your problem.

I mean, in some situations you don’t even know what the problem is, right?

You need a personal approach.

A telephone number or at least online chat support should definitely be available.

And of course competence is also an important factor.

The support should be able to offer you a fast, efficient solution to your problem.

This requires that the team has extensive experience with the software, knows your operating system etc. so they can tell you quickly what to do.

In addition to providing direct problem support, the software vendor should also provide comprehensive help in the form of videos, written guides, and even webinars.

This way you can get the best out of your FBA tool, find your way around quickly and can find answers to many questions on your own.

Frequent updates

A further quality characteristic is the regular updating of the software.

This includes the continuous improvement of (data) security, adjustments to new laws or rule changes by Amazon and the overall improvement of the software.

Good software providers do everything they can to constantly gather user feedback in order to make the software as user-friendly as possible.

APIs to other tools

As mentioned above, a good Amazon seller software is also compatible with other software.

This means that the developers consider that it is useful to make the data from their software accessible to other apps and vice versa.

That’s what APIs are for which is short for Application Programming Indexes.

They are used to connect different web applications with each other and basically allow different applications to exchange information.

Simply put, they enable your apps and websites to “talk to each other”.

How much do Seller Tools cost?

Asking how much a seller tool costs is like asking how many a car costs.

There are small, inexpensive cars that mainly serve their core purpose, which is driving from point A to point B.

And then there are cars that have an automatic trunk door, massage seats and entertainment systems installed.

Needless to say, they cost more.

The same goes for software.

There is cheap software that also smaller sellers can afford. These primarily fulfill one purpose, without many extras.

Then there are also expensive Amazon tools. These are more extensive, have more features and mostly more integrations to other software.

There are even free tools.

Some providers also allow you to use the basic features for free, such as the keyword search function.

However, these are usually only available to a limited extent, either in terms of data accuracy, frequency of use or duration.

The good news is that in most cases you don’t have to invest a lot of money in software without knowing if it’s the right fit for you.

Almost all tool providers allow you a free or very cheap trial period to test the software.

In addition, there are usually different packages available, like Basic, Pro and Premium, which come at different prices.

Let’s take a product research tool with a monthly usage fee as an example.

In the basic version for 49 dollars you can search 15 products per day, in the pro version for 69 dollars 30 products and in the premium version for 99 dollars, you get unlimited access.

There are two main ways of payments:

Either, the tool provider charges a monthly or yearly subscription fee.

Or, you pay a one time fee and can use the tool forever.

Checklist: How to find the Best Seller Tool 

1. Define what you need & which workflows can be automated

In the first step, think about for which tasks and processes you need tools.

What can you automate?

In which areas does it make sense to automate?

You can probably think of maaaaany different things.

Write them all down and rank them according to what is most important to you.

It makes sense to prioritize according to

  • what is essential for your business (accounting software, payment provider, tax tools etc)
  • what can relieve you of the things that steal the most of your time (repricing, performance analytics)
  • what can make other things easier for you (multichannel management tools, reimbursement software)

Don’t get me wrong, almost ALL sorts tool are useful and should be implemented sooner or later.

However, at the beginning you will not have enough budget to buy them all.

That’s why it makes sense to start with the most important ones and buy the others bit by bit.

2. Research + Compare

Now you can search and compare.

But instead of using Google, go to Sermondo. There you’ll find the best seller tools sorted by category.

You can also read independent reviews from other sellers who already have experience with the tools.

In each listing, you can see in which languages the tool is available, for which marketplace it is suitable, where the company is located and so on.

You can also see demos and screenshots of the interface and decide whether it is appealing or not.

If you are too lazy or occupied to search on your own, you can also fill out a matching form with your software criteria.

Sermondo will then find the perfect tool for you.

In general, when you search for a tool, you should consider whether it’s compatible with your existing resources, how expensive it is compared to other tools, and the ratings of other users.

3. Test the tool of your choice

As mentioned above, most tool providers allow you to test their software first.

Usually these test periods range from 5 days over two weeks to one month.

In exceptional cases it may also be longer.

Once you have found a tool you like, test it before committing to a purchase.

PRO TIP No official test trial? No problem!

If there is no official test period being offered, it does not mean that you cannot test the tool. In this case simply write to the sales or support team. Usually, they will then set up a test account for you.

It is very important that you thoroughly test the tool.

Write down everything you don’t like about the tool and every question you have regarding its use.

You can then ask an employee of the software company.

They can then tell you how you can adapt the tool to your needs and which updates are upcoming.

4. Compare Pricing Plans

Now that you’re sure that you’ve found the right tool for your needs, compare the pricing packages available.

Often, the longer you commit to the usage of the tool, the lower the price.

This means that the price may be $30 on a monthly basis (which equals $360 per year) and $240 on an annual basis (which equals $20 per month).

So if you use the tool for a year, you save $120 in subscription fees!

Of course, you should carefully consider whether you want to commit yourself for that long.

If you are just starting your Amazon business and don’t know if you will be successful we advise you not to take an annual package.

After all, if you decide to quit in 3 months, you would have wasted “only” $90 with monthly billing.

With the annual version you would have payed the full $240 even though you don’t use tool 9 out of 12 months.

So be realistic when choosing how long you will use the tool for minimum.

5. Get a discount code

Many sellers often hesitate to buy a tool due to its price.

However, almost every tool provider offers massive discounts.

For example through their affiliate network.

At Sermondo some tool providers also provide an exclusive discount code, with which you can get the software much cheaper.

Promotional days or weeks are also a great way to get a tool.

For example, there are huge discounts on software during Black Friday, sometimes up to 70% off.

So make sure you always check for discount codes before you buy a tool.

Visit Sermondo or enter “tool name + discount” in Google.

After a quick search you will usually find what you are looking for.


I hope you enjoyed this guide and you feel ready to find the best Amazon seller tool for your business now.

Now we would like to know:

Which Amazon tools do you use? Which software is essential for running a successful Amazon FBA business?

Let us know, leave your comment below this post!

Kristina Mertens

Kristina Mertens

Hi, I'm Kristina, Business Development Manager at Sermondo. I help Amazon sellers to find the best service providers to grow their business. If you have any questions, please leave a comment below or reach out to [email protected] - talk soon!

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