Amazon Marketplaces Worldwide – The Complete Overview Of All Marketplaces

As of today, Amazon Marketplace operates worldwide in 19 countries. About time to get to know them better to find potential marketplaces to expand your Amazon business to.

What’s special about each marketplace? Which language is used there? Find information on all marketplaces listed by region in this blog post! 

1. North America

United States –

  • Population: 328.2 Million
  • Launch year: 1995
  • Language: English

Let’s start with Amazon USA– the first Amazon marketplace ever. It was launched in 1995 and has since grown into a huge online platform. But it’s not only the biggest of all marketplace, it’s also the most competitive marketplace. It’s perfect for sellers from the US starting out on Amazon or sellers from other countries who want to reach a larger audience.

Canada –

  • Population: 37.6 Million
  • Launch year: 2002
  • Language: English

Amazon Canada is easy for everybody who is already selling successfully on – making it a great starting point for US sellers to go expand their business internationally without having to increase investments in logistics. Besides, it’s also an English speaking population with fairly low competition. 

Mexico –

  • Population: 127.6 Million
  • Launch year: 2013
  • Language: Spanish

Just like Canada, Amazon Mexico is easy to set up for anyone who is already selling in the States. But there is one big difference: Only around 12 % of the population speak English, so if you choose to expand to Mexico, unless you speak Spanish it definitely makes sense to invest in a listing translation service.

2. South America

Brazil –

  • Population: 211 Million
  • Launch year: 2021
  • Language: Portuguese

Amazon Brazil is the biggest eCommerce market in South America and a lucrative opportunity for all sellers. The top three categories are fashion & accessories, entertainment and beauty, perfume & health.

3. Europe

Germany –

  • Population: 83 Million
  • Launch year: 1998
  • Language: German

The German marketplace is by far the biggest one of all Amazon marketplaces in Europe and the second largest marketplace worldwide right after Amazon US. With a revenue of $29.6 Billion in 2020 it’s a big market with strong buying power that is quite easy to target, with high demand and relatively low competition – which makes it interesting for everybody who wants to expand their Amazon business to Europe.

Want to expand your Amazon Business to Germany? Check our Ultimate Guide!

United Kingdom –

  • Population: 67 Million
  • Launch year: 1998
  • Language: English

After Germany, the UK market is the second largest marketplace on the European continent which makes it an interesting opportunity for many sellers – especially for those looking to expand to another English marketplace. A recent survey showed that 51.4% of UK shoppers buy from Amazon at least once a month and that 86% of UK shoppers are registered users.

Find our Ultimate Guide on Expanding to the UK here!

France –

  • Population 65 Million
  • Launch year: 2000
  • Language: French

Amazon France is the third-largest marketplace in Europe with nearly 210 million visits a year and net sales of $3.6 Billion. is also the most popular French marketplace with nearly a billion dollars more in revenue than their nearest competitor.

Italy –

  • Population 60 Million
  • Launch year: 2010
  • Language: Italian

Amazon Italy has had a good growth rate from 2014-2018, but after, sales have been fairly static and have only increased by about 1%.

One special thing to mention: There is a special “Made in Italy” marketplace for those products that were made locally in Italy.

Spain –

  • Population: 46 Million
  • Launch year: 2011
  • Language: Spanish

Amazon Spain is amongst the smallest of the European Amazon marketplaces. It’s not very popular for sellers as Spain has a very difficult VAT registration process. All of your documents have to be notarised AND Hague Apostilled, which means foreign documents are verified in a specific way by a notary.

Poland .

  • Population: 38 Million
  • Launch year: 2021
  • Language: Polish

Amazon Poland is the newest addition to the Amazon marketplaces and definitely worth checking out. No surprise other big companies like Zalando have expanded to Poland!

Netherlands –

  • Population: 17.3 Million
  • Launch year: 2020
  • Language: Dutch

Amazon Netherlands is a fairly new marketplace as well. If you want to expand to the Netherlands, be aware that the Durch love the lowest price and don’t like late deliveries. So using Amazon FBA is a good idea when fulfilling your orders in the Netherlands.

Sweden –

  • Population: 10.2 Million
  • Launch year: 2020
  • Language: Swedish

Amazon Sweden is one of the newest marketplaces for Amazon with great potential because of Sweden’s big online culture. 

4. Middle East

United Arab Emirates –

  • Population: 9.8 Million
  • Launch year: 2019
  • Language: English

The Amazon marketplace in the United Arab Emirates is a great opportunity for all sellers who want to expand their business but the language barrier is holding them back.

Interesting fact: Because lots of expats are living in the UAE, you can use English for your Amazon listing. So this way you won’t have to worry about translating your listing to another language!

Saudi Arabia –

  • Population: 34.3 Million
  • Launch year: 2020
  • Language: Arabic

Amazon Saudi Arabia has recently gone through an increase in online shopping. As a result, Amazon might grow its impact in Saudi Arabia in the near future, too.

5. Asia-Pacific

Australia –

  • Population: 25.4 Million
  • Launch year: 2012
  • Language: English

Amazon Australia is a fast-growing marketplace – and it is quite seller friendly! It’s known for lenient policies and higher ROI – with fairly little competition!

Japan –

  • Population: 126.3 Million
  • Launch year: 2020
  • Language: Japanese

Amazon Japan is one of the biggest Amazon marketplaces worldwide attracting sellers from all over the world. 71 % out of 128 million Japanese people shop online (which is roughly 91 million Japanese eCommerce customers), so it is nearly impossible to ignore this opportunity. 

If you are already selling on one of Amazon’s other marketplaces and looking for a new way to grow your business and your reach, expanding to Japan is ideal. 

For more expansion tips check our Ultimate Guide on Selling to Amazon Japan!

Singapore –

  • Population: 5.7 Million
  • Launch year: 2017
  • Language: English

As a small multicultural, multiracial and multilingual country with English as its main language, Singapore is great for Amazon sellers. Amazon Singapore is an emerging and exciting marketplace. 

Turkey –

  • Population: 82 Million
  • Launch year: 2018
  • Language:

E-commerce share of the total retail sector in Turkey is 3.5% – Considerably lower than most other countries Amazon has marketplaces in. Amazon Turkey still has a lot of room to grow!

India –

  • Population: 1.4 Billion
  • Launch year: 2013
  • Language: English

Amazon has been adding more sellers in India than any other country except for the U.S. marketplace in the past. Amazon India is still on the rise and a fast-growing marketplace for sure!

China –

  • Population: 1.4 Billion
  • Launch year: 2004
  • Language: Chinese

There is a Chinese Amazon marketplace with limited operations only. Selling to China should only be considered by sellers with lots of experience – because it’s tough. Not only is the Chinese culture very different from what most sellers are used to but also you’d be facing lots of legal challenges along the way such as having to register your company in China before getting started.

Conclusion on Amazon Marketplaces Worldwide – So Many Great Opportunities!

Amazon is steadily growing as we speak and new marketplaces are adding to the family. If you are considering expanding your business, you have lots of interesting options to choose from. Which marketplace you should tackle first is always an individual decision that should be thought through carefully.

If you need any help, Sermondo’s expansion experts are here to help → 

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