“The human brain – at the end of the day – is just a giant graphics processor […] So when you’re thinking of optimizing your listing from a conversion optimization standpoint, you really need to think about what you can do to send the clearest, most concise messages to your customer in the smallest amount of time possible.”
This episode features Anthony Cofrancesco, Industry Liasion at PickFu.
PickFu is an online polling service that Amazon sellers can use to test different versions of marketing assets to see what sells. With PickFu, you can test your product ideas, packaging designs, and other marketing concepts with customers who represent your ideal target audience.
Anthony and Kristina talk about PickFu, what mistakes most Amazon sellers make, how to avoid them, and how to convince your customers in just a split second to buy your product.