PickFu Review w/ Anthony Cofrancesco | Split Testing Tool for Advanced Amazon Sellers

“The human brain – at the end of the day – is just a giant graphics processor […] So when you’re thinking of optimizing your listing from a conversion optimization standpoint, you really need to think about what you can do to send the clearest, most concise messages to your customer in the smallest amount of time possible.”

This episode features Anthony Cofrancesco, Industry Liasion at PickFu.

PickFu is an online polling service that Amazon sellers can use to test different versions of marketing assets to see what sells. With PickFu, you can test your product ideas, packaging designs, and other marketing concepts with customers who represent your ideal target audience.

Anthony and Kristina talk about PickFu, what mistakes most Amazon sellers make, how to avoid them, and how to convince your customers in just a split second to buy your product.

Interview Timestamps

  • 2:02 – Why did you decide to start working at PickFu?
  • 3:32 – What is PickFu?
  • 4:20 – PickFu Live Demo
  • 4:58 – How to create a new poll
  • 6:08 – How to define your targeting audience
  • 6:52 – What PickFu polls can be used for
  • 7:14 – How the PickFu poll results look like
  • 7:45 – How long does it take to get the poll results?
  • 9:53 – Do real people answer the polls?
  • 10:10 – How do you make sure that the panel members are qualified?
  • 15:50 – How many clients have used PickFu yet?
  • 18:22 – Do you plan to make PickFu available in Europe and other markets?
  • 20:32 – How much does PickFu cost?
  • 22:48 – How much does the price increase for every character trait that I add?
  • 24:16 – What happens when I’m not happy with PickFu?
  • 25:43 – What do clients say about PickFu?
  • 27:51 – What does your typical day look like?
  • 28:56 – What do you love about eCommerce?
  • 30:33 – What is a skill or characteristic that you wish you had?
  • 33:25 – If you could ask Jeff Bezos something or for one favor, what would it be?
  • 34:37 – Anthony’s 60 Seconds of Amazon Advice

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