Service Description

***Please inquire about special access to A+ Premium Content (A++ Content).

The founder, Phillip Nguyen, has extensive experience working with a multitude of small and medium-sized businesses and growing their brand and sales on Amazon. Phillip is a co-founder of Waterborne Skateboards and its hero product, the Surf Adapter, now the #1 in the Skateboard Trucks category on

Outside of Waterborne, Phillip also manages both the Amazon Seller Central and Vendor Central accounts for home automation business Smartlabs Inc., parent company of Insteon and His extensive project experience with Smartlabs includes the following:

• Established and executed large-scale US transition from Amazon Vendor Central (1P) to FBA on Seller Central (3P) in order to regain control and visibility of pricing, margins, sales, advertising, distribution, logistics, and inventory forecasting
• Successful transition and hybrid Amazon approach (utilizing both Vendor and Seller Central) increased bottom-line revenue/profits for the Amazon business in 2019
• Implementing and developing growth plan for product launch in Q1 2021 for Smartlabs's Amazon businesses in the US, CA UK, and EU
• Develop and execute Amazon advertising strategy and budget; monitor, control, and optimize AMS and PPC campaigns to drive traffic, increase organic sales on key search terms, and generate a positive ROI
• Work with executive leadership to analyze and establish accurate revenue forecasts for the Amazon business using a bottom-up approach in order to increase overall profits and margins
• Enforce MAP compliance and distribution via cease and desist letters, test buys, and closing unauthorized grey market resellers; maintain brand integrity through trademark, copyright, and patent infringement reports via Brand Registry and Amazon Project Zero

Company Introduction

Phil Commerce is an independent consultancy started by Phillip Nguyen in 2014. Phillip is a seasoned veteran of the Amazon ecosystem with over a decade of experience launching and optimizing brands on Amazon. He's owned his own private label FBA business, consulted with Amazon Sellers of all sizes across different industries, and helped launch a variety of startup brands on Amazon, most notably action-sports startup Waterborne Skateboards (the #1 Skateboards Truck on!) He's also managed and grown the Amazon business for an established home automation brand, Insteon under Smartlabs Inc. Phillip brings this expertise and his underlying passion for growing fun and unique products to small businesses and startups in California.

Custom Description & FAQs

Phil Commerce specializes in helping small businesses and startups with getting started on Amazon, with expertise in both Amazon Seller Central and Vendor Central.

• Consult on/manage a variety of Amazon projects for small and medium-sized businesses, such as product launches; product detail page creation and optimization; exclusive A++ Premium Content creation and access; Amazon advertising, affiliate, and marketing strategy; reinstatement of suspended accounts and product listings; product review generation; removal of unauthorized resellers, and brand compliance

Amazon Marketplace Experience
Certifications & Awards

Phil Commerce is most known for its success with Waterborne Skateboards. Past/present clients include Pathway Genomics (DNA testing kits), Lexin Motorcycle (bluetooth intercoms for helmets), Phoros Nutrition (protein pancake mix), BONDWELL (silicon wedding bands), and Zero Gravity Skin (facial treatment technology).


Waterborne makes high performance skateboard parts for surfers looking to train on land when the waves are flat. Our surf skate truck mounts to any regular skateboard or longboard, converting it into a carver style surf trainer.

Built and grew entire Amazon branding, launch strategy and execution, product pages/variations, A++ Premium Content, advertising, logistics, product review generation, and business from the ground up into the current #1 Skateboards Trucks on Official Amazon Launchpad participant. In partnership with Absolute Board Co./Penny Skateboards, the third largest global skateboard brand, for their newly designed High-Line Surfskate product line that features Waterborne patented technology.

Waterborne officially began selling online on November 2018.

Overall numbers:
• Combined revenue of $1,000,000+ and 12,000+ units sold on Shopify and Amazon

Amazon numbers:
• $370,000+ turnover and 5,100+ units sold to date on Amazon alone


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