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Amerge

Service Description

- Sponsored Ads and DSP. We start with human planning and
analysis of campaign structure to allow us to build seamlessly
integrated Search and DSP campaigns. Our campaigns are powered
by Amerge Engine; proprietary tech which automates Sponsored
Ads and DSP Optimizations. This allows for various features
including single keyword, single campaign set up per product
(ASIN), budget redistribution, campaign creation and pausing, best
seller rank integration, and dayparting. Amerge Engine for DSP
(BETA) allows a single line item per ASIN for deep and granular
campaign structures.

- Amerge View; proprietary advertising dashboard that integrates
retail/marketplace, search, DSP and Amazon Marketing Cloud data that is refreshed daily and can outline all possible metrics, including total sales which can be broken down
per product (ASIN) per day, weekly or monthly, allowing a real-time
view of both your advertising and retail sales performance.

- Design & asset Creation (brand stores, A+ content, Amazon spec
ad banners). We can build you a unique brand store, A+ content,
Amazon spec ad banners, or engaging video content to tell your
brand’s story on Amazon.

- Vendor/Seller Management. Amazon retail readiness (day-to-day
operational support) and strategic consulting – we have in-house vendor managers with
over 14 years of ex-Amazon vendor team knowledge on Amazon.

Company Introduction

Amerge was founded in 2020 by three ex-Amazonians and has the clear mission statement to "build the blueprint for every brand to suceed with Amazon". But not just the founders have a long tenure in Amazon but we have experienced ex-Amazonians across levels and job roles taking care of our clients' accounts and campaigns.

We have physical offices in the UK (London) and Germany (Munich) but are running campaigns for our clients on a global scale: US, Mexico, Canada, Australia, Germany, UK, France, Italy, Spain, Netherlands, Nordics, Poland, India and all other locales that Amazon offers advertising in.

Custom Description & FAQs

We are an award winning, full-service global Amazon agency with over 100+ years of combined Amazon experience.

We help brands achieve sustainable growth on Amazon by boosting visibility and total sales, reducing operational costs, driving incremental customers, and helping brands expand into new markets.

We run the full suite of Amazon Ads products for our clients, from Sponsored to DSP display/video to unique solutions like Twitch, Fire TV or UEFA Champions League commercials. All empowered by our proprietary technology Amerge Engine for campaign management and Amerge View for reporting and analytics.

In addition, we offer day-to-day operational support for all tasks in vendor and seller central like catalogue management or handling chargebacks. We also offer design services to tell a brand’s story on Amazon: Banners and video creation for ad campaigns, brand stores and A+ content.

Certifications & Awards

91.2% of our live DSP campaigns are over the Amazon Category benchmark with 61% being over twice the relevant Amazon benchmark.

In 2022, we were recognized as an Amazon Ads Advanced partner, and we are a Amazon Advertising Solutions Partner and a member of the Agency Starter Pack Program. Moreover, we are the winners of 4 Amazon Ads Partner Awards in the following categories:

• UK Innovation - UK 2022 for HyperX
• US Innovation - US 2022 for Loft Troll
• Scaled Technology - UK 2021 for Joseph Joseph
• Brand Building - UK 2021 for Water Wipes

Client Requirements

We are supporting clients across every industry and size. Minimum invest per month is 5k.

Pricing & Budget

- For Amazon Ads planning and management, we take a 15% commission on gross ad spend

- For our Selling Partner Services (strategic and operational support in Vendor/Seller Central) we take a % of PCOGs/GMS which depends on the type of support

- For our Creative Services we have a rate card for Amazon Stores, A+ Content and advertising asset creation

- our campaign management tool Amerge Engine and analytics platform Amerge View comes free of charge with our managed service when Sponsored Ads and/or DSP is activated

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