Michael Southworth Behind The Scenes: Elemerce Review & Private Insights

We have invited Michael Southworth, e-commerce marketing expert and founder of Elemerce, for the 30th episode of Sermondo Talks.

Michael and Kristina discuss why transparency is the key to any good business relationship, what to look for when hiring and building a team, and the importance for companies to have more than one sales channel – especially in light of recent events. 

Michael also gives us some insights into his own entrepreneurial path and explains why failure can actually be a good thing for your business and your own development as an entrepreneur.

Elemerce is a full-service agency in the Amazon marketplace that helps its clients promote, market, monitor and sell their products. 

Interview Timestamps

  • 1:15 – In one sentence, what is Elemerce?
  • 1:51 – For how long have you been around?
  • 2:24 – Where did you gain your knowledge about selling online?
  • 4:38 – In general, what makes a good Amazon agency?
  • 5:50 – Can you tell me a bit about your reporting system?
  • 8:18 – Why should I choose your agency over others?
  • 10:24 – What do your clients say about your work?
  • 12:40 – Do you have any requirements for your clients? What do you expect from them?
  • 16:14 – Did you ever have clients that were not happy with your work?
  • 18:19 – Do you also deal with clients directly or mostly the account managers?
  • 19:17 – How are you handling the whole Corona virus situation?
  • 23:06 – What’s your opinion on using different sales channels?
  • 26:59 – Why did you decide to found Elemerce?
  • 31:00 – What skill or character trait that you don’t have right now would you like to have?
  • 34:18 – If you could travel back in time, what advice would you give yourself?
  • 36:29 – Was there a time you wanted to quit?
  • 41:40 – If you could hire any famous person to work with you or for you, who would that be and why?
  • 42:39 – If you could ask Jeff Bezos for one thing, what would that be?
  • 44:52 – If you had the attention of every person selling on Amazon for one minute, which three tips would you give them?

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