Suzan Hixon, founder of the Private Label Law Boutique, speaks with us about her law firm, what mistakes Amazon sellers make when choosing a trademark and what she loves about working in the Amazon industry.
The Private Label Law Boutique is a law firm that helps Amazon sellers by guiding them through the legal landscape.
Their speciality is trademark law, but they also help with supplier negotiations, distribution agreement negotiations as well as label & packaging compliance.
About The Private Label Law Boutique
[01:22] What services do you offer?
[03:20] How long have you been around already?
[03:55] Do you have your own experience with selling on Amazon or how did you decided to work in the Amazon industry?
[7:40] About the importance of having a brand and multiple sales channels
[09:09] What reasons are there to choose you over other law firms?
[11:15] Are you working with clients from all over the world?
[12:47] What do your clients say about your work?
[15:20] What do you do wn a client is not happy about your work?
[19:26] How do you stay up to date?
[21:40] Why did you decide to become self-employed?
[24:08] Name ONE adjective to describe your work situation
[24:51] Are there also things that you don’t like about your job?
[26:59] What excites you most about having Amazon sellers as clients?
[29:05] What was your biggest challenge being self-employed?
[32:14] Was there a time you wanted to go back working in a firm as an employee?
[33:03] What are some skills or characteristics that you wish you had but don’t have?
[34:55] If you could have a super power, which one would it be?
[35:47] If you could ask Jeff Bezos for one favour, which one would it be?
[37:47] Who or what inspires you?
[39:48] Would you like to work with Elon Musk?
[40:40] If you had the attention of every Amazon seller worldwide, what would you say to them?
[43:32] Can you give me two more tips that you would give to any Amazon seller out there?