Influencer marketing is a very popular tool in online marketing. Influencers are people that usually have a medium to big number of followers on social media platforms like YouTube, TikTok and Instagram. They are hired by companies related to their niche so they can benefit from the influencers’ reach and use it for their own purposes. Because of their relatable content and the constant interaction with their followers, influencers are able to build a strong bond and close relationship to their audience – something that most companies usually lack. As a result, recommendations from influencers are just as valuable as word-of-mouth recommendations among friends – one of the oldest and most powerful tools of marketing.
Not only big companies but also Amazon FBA sellers can benefit from this effect and run influencer marketing campaigns. Is that something you as an Amazon seller are interested in but you don’t quite know if it’s right for you and how to get started? In this blog post you will find all the answers!
- 1. Increase Brand Awareness for Fairly Low Cost
- 2. Build an Authentic Brand Through Social Proof
- 3. Get Authentic Photos for Your Amazon Listing
- 4. Grow Your Amazon Listing’s External Traffic
- 5. Boost Your Next Product Launch
- Where Can You Find Suitable Influencers for Your Amazon Business?
- Conclusion on Influencer Marketing for Amazon: Definitely Worth a Shot!
1. Increase Brand Awareness for Fairly Low Cost
First of all, influencer marketing is an effective way to expand your reach and increase overall brand awareness without having to pay a fortune.
Influencers can impact their followers’ buying decisions.
By starting an influencer campaign, you can use the influencers’ reach for your own benefit.
Here is how it works: Influencers usually have a following in a specific niche. Their followers often see them as role models, trust them and value their recommendations so much that they will often follow them.
By making a brand or product a topic of conversation, recommending it to their followers and creating content that matches your brand, people who may have never even heard of your brand before, will become aware of you and eventually even become a customer. An Amazon Agency can help you manage influencers as well.
2. Build an Authentic Brand Through Social Proof
Another benefit is that influencers can help you build and showcase your brand in a very authentic way.
Influencers, just like celebrities or testimonials for commercials, embody a specific message to their audience. By using your products, they will represent your brand and image and eventually become one. Therefore always choose the influencers you want to work with wisely. Do they represent values you and your products stand for? If an influencer’s followers exactly match your target audience, then they are the best fit for you!
3. Get Authentic Photos for Your Amazon Listing
Another advantage of influencer marketing is that influencers usually create content for their social media platforms – including photos! To entertain their followers and give them the most value, they will usually also create in-use photos as they are particularly popular – not only on social media, but on Amazon as well.
If they agree, you can use these in-use photos for your Amazon listing – which will not only make your Amazon listing more attractive to potential clients, but also save you from having to pay a lot of money on product photography.
4. Grow Your Amazon Listing’s External Traffic
Influencers will also bring external traffic to your listing.
In influencer marketing, influencers usually use an (affiliate) direct their followers from one platform to another, for example from Instagram to your Amazon listing.
This external traffic has a positive effect on your listing’s ranking. It gives the Amazon algorithm the signal that your offer is very attractive.
5. Boost Your Next Product Launch
Lastly, with influencer marketing you can also boost your next product launch.
With the influencers’ reach you can ensure that your listing gets enough traffic right from the start. A giveaway on an influencer’s account is a great way to do this.
Where Can You Find Suitable Influencers for Your Amazon Business?
There are many ways to find suitable influencers.
- Google Search – You can browse on Google to find blogs that match your brand or product.
- Social Media – Most influencers are active on social media. Platforms like YouTube, Instagram and TikTok are most popular at the moment.
Which platform is best for you, depends on your product and your target audience. Many influencers use multiple social media channels at the same time.
PRO TIP Work with Smaller Influencers!
For most Amazon sellers, it’s more effective to work with several small influencers instead of one large one. That’s because the engagement rate is usually higher in smaller accounts and they usually charge less which means the ratio of costs to reach is much better.
Which platform is best for you, depends on your product and your target audience. Many influencers use multiple social media channels at the same time.
Conclusion on Influencer Marketing for Amazon: Definitely Worth a Shot!
Influencer marketing is an ideal marketing channel for Amazon FBA sellers. It can help you increase your brand’s awareness, build an authentic brand, get great photos for your Amazon listing, grow your listing’s external traffic and can be used to boost your next Amazon product launch.
Give it a try, it’s definitely worth the investment.
