In today’s crowded B2B marketplace, tossing together fly-by-night, haphazard marketing efforts is not enough. But putting together a well-crafted marketing plan and expertly executing it can be taxing and expensive.
That’s why over 40% of B2B companies outsource their marketing activities.
A B2B marketing agency specializes in creating and implementing marketing strategies for businesses that sell products or services to other businesses.
The right B2B marketing agency can address these challenges by providing expert strategies, cutting-edge tools, and dedicated resources.
In this blog post, we’ll walk through the steps you need to take to select the perfect B2B marketing agency partner for your business.
Plus, we’ll provide our top 10 picks for the best US-based marketing agencies.
Why Work With B2B Marketing Agencies?
In the competitive world of B2B, leveraging specialized marketing agencies can transform your business outcomes. Here are a few reasons why you should consider working with a B2B marketing agency:
- Mastery of Complex Buying Cycles: B2B sales are intricate, and buyers are discerning. These agencies help you turn interest into intent and action.
- Data-Driven Decisions: B2B agencies use data to customize every campaign. They analyze every interaction to refine tactics and make sure your marketing dollars are spent with precision and purpose.
- Multi-Channel Engagement: B2B marketing is a symphony of email, LinkedIn, content, and webinars. These agencies harmonize these channels, creating a compelling narrative across every touchpoint.
- Proven ROI and Accountability: Every dollar counts in B2B. Top agencies track, measure, and report on campaign performance, ensuring clear value and delivering tangible results that drive your business forward.
- Deep Industry Knowledge: B2B marketing demands an understanding of industry nuances. These agencies immerse themselves in your field, mastering the jargon and trends to position your brand as a leader.
What Makes A Great B2B Marketing Agency?
Choosing the right B2B marketing agency involves recognizing key traits that distinguish the exceptional from the average. Here’s what to look for:
- They Have Strategic Vision: Aligning with your business goals, ensuring every action has purpose and direction for optimal outcomes.
- They Possess Analytical Expertise: Continuously analyzing metrics to refine strategies and turn numbers into actionable insights, maximizing your ROI.
- They Have Industry Acumen: Understanding specific challenges and trends to address your unique pain points effectively.
- They Master Multi-Channel Marketing: Email, social media, content marketing, and more into a cohesive multi-channel strategy for seamless marketing.
- They Have A Proven Track Record: With case studies and testimonials demonstrating their ability to deliver tangible outcomes for clients.
Popular Services For B2B LinkedIn Agencies
B2B marketing agencies offer a suite of specialized services designed to boost your business’s reach and effectiveness. Here are the key services to expect.
- Account-Based Marketing (ABM): Strategies that target specific accounts. ABM aligns sales and marketing efforts to help decision-makers and close deals faster.
- Content Marketing: Creating and distributing valuable, relevant content to attract and retain a clearly defined audience while driving brand awareness.
- Lead Generation and Nurturing: Identifying and converting potential leads to into customers. B2B agencies employ various tactics to fill your sales pipeline.
- SEO and SEM: Optimizing your website and content for search engines so you rank highly for relevant keywords paired with paid strategies to increase ROI.
- Social Media Management: Managing and optimizing your social media presence across platforms like LinkedIn, Twitter, and Facebook.
Now that we’ve covered what makes a great B2B marketing agency and what they can do for you, here are our top 10 picks for the best B2B marketing agencies…
HigherUp Digital – Masterful B2B Marketing With Proven Revenue Growing Results
Overview: Who Are They?
HigherUp Digital is a premier digital marketing agency specializing in B2B tech companies. Their strategic mindset and extensive expertise guide clients to success by developing and optimizing digital strategies, websites, and content. They provide a solid foundation for scalable growth through SEO and paid advertising, eliminating guesswork and ensuring measurable results.
Services: What Do They Offer?
- Strategy Development: Crafting individualized digital marketing strategies based on competitor research and buyer analysis.
- Website Optimization: Building and refining B2B tech websites using proven templates for faster, more effective results.
- Content Marketing: Creating in-depth, industry-specific content to drive organic traffic and convert target audiences.
- Paid Advertising: Enhancing organic efforts with scalable performance marketing through search and display ads.
- SEO Services: Implementing advanced SEO techniques to improve search engine rankings and drive long-term organic traffic.
About: What Sets Them Apart?
- First-Hand B2B Expertise: Strategies crafted from their own digital business successes, perfectly resonating with the professional audience.
- Proven B2B Tech Framework: Customized for B2B tech marketing, their strategy framework drives targeted growth and strengthens brand impact.
- Client-Centric Passion: Committed to client success, offering innovative solutions and dedicated support to excel in competitive markets.
- Data-Driven Optimization: Campaigns refined through detailed insights and analytics, focusing on actions that yield real, measurable outcomes.
Client Profile: Who Do They Work With?
HigherUp Digital partners with a wide range of B2B companies, providing tailored digital marketing solutions for sustainable growth. Their clients benefit from customized strategies focusing on SEO, content marketing, and paid advertising, helping them establish a strong digital presence and achieve significant growth.
KlientBoost – Leading B2B Marketing Charge
Overview: Who Are They?
KlientBoost is a performance marketing agency renowned for its ability to double client revenue without doubling budgets. Specializing in multiple marketing channels, KlientBoost helps businesses, from startups to established brands, enhance their marketing strategies. Their approach is backed by data from over 250 active clients, ensuring each strategy is uniquely effective.
Services: What Do They Offer?
- Paid Advertising: Elevate your ROI with optimized PPC, SEM, and social ad campaigns designed to maximize performance.
- Search Engine Optimization (SEO): Achieve top search rankings with superior content marketing and strategic backlinking for higher-converting traffic.
- Conversion Rate Optimization: Boost your conversion rates and reduce costs through targeted CRO strategies, leading to significant revenue growth.
- Email Marketing: Driving ROI with sophisticated eCommerce email sequences and creative B2B outbound campaigns tailored to your needs.
- Landing Page Design: Increase conversions with expertly designed landing pages that are both attractive and highly effective.
About: What Sets Them Apart?
- Data-Driven Approach: They leverage data from 250+ active clients to inform their strategies, ensuring proven and effective marketing methods.
- Free Marketing Plan: KlientBoost offers a free, detailed marketing plan customized for each client, showcasing potential opportunities and costs.
- Impressive Client Roster: They work with a range of notable clients, from scrappy startups to massive brands, including Airbnb, Stanford, SAP, and Upwork.
- Flexible Engagement Models: They offer various ways to work together, from one-time audits and setups to ongoing expert management and consulting.
- BoostFlow™ Process: A completely proprietary process prioritizes and tracks marketing experiments for continuous improvement and transparency.
Client Profile: Who Do They Work With?
KlientBoost works with a diverse range of businesses, from ambitious startups to well-established brands. Their clients span various industries, including tech, eCommerce, and B2B services. Known for their ability to scale marketing efforts across multiple channels, KlientBoost has a proven track record of helping clients achieve significant growth and impressive ROI.
SeedX – Innovative Omnichannel Marketing
Overview: Who Are They?
SeedX, founded in 2015, is an omni-channel marketing and strategy firm known for aligning marketing and growth goals across digital and traditional channels. As a women-majority and minority-majority-owned company, SeedX delivers award-winning campaigns globally, focusing on creating meaningful growth.
Services: What Do They Offer?
- UX/UI Design: SeedX specializes in creating intuitive and aesthetically pleasing user interfaces and experiences for web pages and applications.
- Paid Media Buying/Advertising: Expert management of advertising campaigns across all digital platforms to maximize reach and ROI.
- SEO and Content Marketing: Enhancing online visibility through strategic SEO practices and engaging content creation.
- CRM Setup and Automation: Implementing and optimizing CRM systems like HubSpot and Salesforce to streamline customer management and sales.
- Data Analytics and Tracking: In-depth data analysis and visualization to track performance and guide strategic decisions.
About: What Sets Them Apart?
- Diverse Industry Expertise: Experience spanning medical technology, finance, manufacturing, and more, providing tailored strategies for various sectors.
- Comprehensive Creative Services: Offering a full spectrum of creative services, from graphic design to video editing, to support diverse marketing needs.
- Focus on Education: Dedicated to educating clients, ensuring they understand and can leverage marketing tools and strategies effectively.
- Innovative Problem Solving: Applying a beginner’s mindset to approach challenges with fresh perspectives and cutting-edge solutions.
Client Profile: Who Do They Work With?
SeedX collaborates with a wide range of businesses, from B2B companies generating $3-20 million in revenue to consumer product goods, e-commerce platforms, and non-profits. They provide white-glove solutions and expand marketing capabilities for clients seeking long-term growth and strategic guidance.
ProperExpression – Unmatched B2B Marketing Strategies Driving Revenue
Overview: Who Are They?
ProperExpression is a B2B digital marketing agency dedicated to improving your bottom line through strategic insights and expert execution. They specialize in holistic growth strategies that drive measurable results across the entire marketing funnel, ensuring sustainable business growth and maximizing ROI.
Services: What Do They Offer?
- Content Marketing: ProperExpression crafts and shares high-quality, tailored content that deeply engages and retains specific B2B audiences.
- SEO: They optimize online content to rank higher in search engines, increasing organic traffic and enhancing industry-specific visibility.
- Performance Marketing: Their focus on measurable marketing efforts drives specific actions and delivers clear, actionable results, unlike generic approaches.
- Lead Generation: They excel at creating strategies that attract and convert high-quality leads, ensuring a more efficient and effective sales pipeline.
- Marketing Automation: ProperExpression automates marketing tasks and workflows with advanced technology, improving efficiency and personalization.
About: What Sets Them Apart?
- Holistic Growth Strategies: Combining strategic insights with expert execution, ProperExpression ensures sustainable growth tailored to clients’ needs.
- Proven ROI Focus: Their efforts deliver measurable returns, boosting overall profitability with a clear and transparent approach.
- Expert RevOps Services: Aligning sales, marketing, and customer service, their RevOps approach drives revenue growth and operational efficiency.
- Comprehensive Demand Generation: They generate high-quality leads and nurture them into loyal customers through strategic, innovative efforts.
- Client-Centric Services: Offering personalized solutions, they meet the specific needs and goals of each client, ensuring a unique, client-focused approach.
Client Profile: Who Do They Work With?
ProperExpression works with B2B companies of all sizes, including SaaS, healthcare, fintech, professional services, e-learning, cybersecurity, AI firms, and associations. They partner with businesses seeking to drive growth, improve profitability, and achieve measurable marketing ROI.
InterTeam Marketing – Leading B2B Advertising Agency For Qualified Lead Generation on Paid Search And Paid Social
Overview: Who Are They?
InterTeam is a premium paid advertising agency specializing for B2B services and SaaS. Founded by a B2B advertising expert, they offer unique and tested advertising strategies built on targeted, analytics driven strategies, rigorous daily optimizations and in-house level client service. Using this approach InterTeam is able to InterTeam’s approach targets qualified leads .
Services: What Do They Offer?
- Paid Search Advertising: Building targeted paid search advertising services on platforms like Google and Bing so you can promote your brand at the exact moment when somebody is searching for your solution.
- Paid Social Advertising: Developing multi-level paid social advertising strategies on platforms like LinkedIn, Facebook, Instagram and YouTube to build brand awareness and retarget leads that have already engaged with your brand.
- Full-Service Suite of Advertising Services: InterTeam offers all necessary services for building successful advertising campaigns, including analytics and tracking setup, image and video ad creatives, conversion optimized landing pages and CRM follow up automations.
About: What Sets Them Apart?
- Targeted Advertising Approach: They’d developed a highly targeted approach to B2B advertising, ensuring unqualified leads are kept to a bare minimum.
- Experienced & Awarded: A top ranked B2B marketing agency on platforms like Clutch, Upcity, Digital Agency Network and more with all 5 star reviews and over a decade of agency side B2B marketing experience.
- Feels Like an In-House Team: Their client service feels like having an in-house team. We offer daily availability via a shared Slack channel and mid and end of month performance reports for full transparency and alignment.
- Turnkey solution. All aspects of the advertising funnel can be created in-house. You simply need to show up and approve assets and we’ll do the rest.
Client Profile: Who Do They Work With?
They work with a wide range of B2B companies, from high ticket, enterprise professional services to low cost SaaS solutions. They are perfect for SMBs ready to commit Their clients benefit from customized advertising strategies to help them target the ideal audience for their services on the best platform. Clients benefit from working with a a small team and having direct access to a B2B advertising expert.
Grounds For Promotion – Transparent And Results-Driven B2B Marketing Campaigns
Overview: Who Are They?
Grounds For Promotion is a B2B digital marketing agency based in Boulder, CO, serving clients globally. They specialize in planning, designing, and managing digital ad campaigns with a focus on sophisticated strategy, transparency, and measurable results. Their team combines two decades of experience with cutting-edge AI and human intelligence to optimize campaigns for optimal performance.
Services: What Do They Offer?
- Paid Advertising: Leveraging PPC, social media, and display ads to drive quality leads and increase sales effectively.
- Campaign Strategy: Setting achievable goals and creating strategies to enhance sales and lead generation for business growth.
- Account-Based Marketing: Targeting high-value accounts, increasing pipeline velocity with detailed analytics, and boosting conversion rates.
- SEO: Enhancing organic and referral traffic through clear and effective SEO strategies, improving online visibility and engagement.
- Marketing Automation: Streamlining marketing tasks, maximizing ROI with advanced automation techniques, and increasing operational efficiency.
About: What Sets Them Apart?
- Client Data Ownership: Unlike many agencies, clients retain full ownership of their ad accounts and data for complete transparency.
- Boutique Approach: As a boutique agency, they provide personalized service with a deep understanding of each client’s account and performance.
- Google Partner Excellence: Certified as a Google Partner, they meet Google’s standards for performance, ad spend, and multiple Ads certifications.
- Sophisticated Campaign Management: Combining AI with human expertise, they fine-tune campaigns to achieve optimal results, maximizing every dollar spent.
- No Long Contracts: They operate without lock-in contracts, offering clients flexibility to evaluate performance based on satisfaction and results.
Client Profile: Who Do They Work With?
Grounds For Promotion works with established B2B businesses that need to drive leads, sales, and sign-ups. Their clients typically spend $5k+ per month on advertising. They specialize in helping companies enhance their online presence, generate quality leads, and achieve significant growth through expert campaigns.
Power Digital – Transforming Businesses With Proprietary Technology And Excellence
Overview: Who Are They?
Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence. They leverage proprietary technology and expert strategies to help clients achieve growth rates 2.6 times faster than the industry average, generating billions in revenue. Power Digital’s innovative approach ensures effective outcomes and profound impacts on their clients’ bottom lines.
Services: What Do They Offer?
- Growth Marketing: Optimize messaging, branding, promotion, and pricing strategies to maximize sales and drive revenue growth.
- Performance Marketing: Tailored campaigns targeted at ideal customers to maximize ROI and drive significant growth.
- Revenue Marketing: Develop a cohesive go-to-market strategy ensuring every dollar spent produces measurable returns.
- Demand Generation: Increase demand for products or services through targeted and effective marketing efforts.
- Lead Generation: Build and maintain long-term professional relationships with a comprehensive lead generation strategy.
About: What Sets Them Apart?
- Proprietary Technology Platform: The nova platform uses machine learning to provide real-time digital strategy adjustments.
- Integrated Approach: Combines marketing, consulting, and data intelligence to offer comprehensive growth solutions.
- High Client Retention: Maintains a 96%+ client retention rate through consistent over-delivery and strategic insights.
- Employee Excellence: Boasts a 95% employee retention rate with top-tier strategists and ongoing professional development.
- Full Ownership: Clients retain full ownership of their ad accounts and data, ensuring transparency and complete control.
Client Profile: Who Do They Work With?
Power Digital works with established businesses across various industries, helping them achieve substantial growth. Their clients range from B2B to B2C companies looking to drive leads, sales, and online purchases. Power Digital specializes in serving clients who invest $5k+ per month on advertising projects, ensuring a dedicated focus on significant returns and long-term growth.
Elevation Marketing – Next-Level Results With Predictable, Measurable B2B Campaigns
Overview: Who Are They?
Elevation Marketing is a global leader in B2B marketing, renowned for its insight-activated solutions. The agency leverages data to deliver predictable, measurable outcomes for complex marketing challenges. Their digital-first, data-centric approach helps clients navigate marketing complexities, resulting in scale.
Services: What Do They Offer?
- Account-Based Marketing: Target high-value accounts with personalized campaigns to drive engagement and boost conversions efficiently.
- Lead Generation: Implement strategies to attract and convert qualified leads, reducing sales cycles and increasing revenue consistently.
- Sales Enablement: Equip sales teams with the necessary tools, content, and insights to close deals more efficiently and effectively.
- Martech Integration: Seamlessly integrate marketing technologies to enhance performance and streamline operations effectively.
- Content Marketing: Develop and distribute engaging content that resonates with target audiences and drives sustainable business growth.
About: What Sets Them Apart?
- Data-Centric Approach: Uses data to provide critical insights and drive measurable marketing outcomes, ensuring transparency and success.
- Proven Track Record: Trusted by top brands like Amazon, Microsoft, and Pfizer for delivering sustainable and measurable growth.
- Full-Funnel Expertise: Provides comprehensive solutions covering every stage of the buyer’s journey, from initial awareness to final conversion.
- Innovation-Driven: Continuously evolves marketing strategies to stay ahead of industry trends and market changes, ensuring effectiveness.
- Tech-Enabled: Utilizes advanced technology to enhance marketing efforts and deliver precise, actionable insights for optimal results.
Client Profile: Who Do They Work With?
Elevation Marketing partners with B2B businesses across diverse industries, including technology, healthcare, and manufacturing. They specialize in serving companies with complex sales cycles, providing the expertise needed to prove marketing’s contribution to revenue and achieve predictable growth.
Sculpt – The Prime B2B Social Media Agency
Overview: Who Are They?
Sculpt is a B2B social media marketing agency dedicated to helping brands grow through innovative social media strategies. Based in Iowa City, Sculpt leverages their expertise to manage and enhance social media programs for mid-market category challengers, enterprise tech giants, and industry leaders. Their approach combines creativity, strategy, and data-driven insights to deliver measurable results.
Services: What Do They Offer?
- B2B Social Media Strategy: Custom strategies designed to grow audience engagement and brand awareness across platforms, tailored to meet goals.
- Paid Social Advertising: Full-funnel paid social campaigns that drive leads and conversions, primarily on LinkedIn and Facebook, maximizing your ROI.
- Content Creation: High-quality content that stops thumbs and drives action, including videos, graphics, and copy that resonates with your audience.
- Community Management: Proactive management of social media communities to foster engagement and build relationships, enhancing customer loyalty.
- Executive Social Media Consulting: Coaching and support for senior leaders to enhance their social media presence, positioning them as thought leaders.
About: What Sets Them Apart?
- Specialized B2B Focus: 100% dedicated to enhancing B2B social media programs for measurable growth, ensuring every strategy aligns with business objectives.
- Agile Team: An adaptable team that flexes with client needs, offering innovative solutions and responsive service, ensuring timely and effective execution.
- Proven Track Record: Trusted by leading brands like Netscout and Allsteel for driving social media growth and measurable revenue growth.
- Hustle & Heart Values: A team driven by passion and dedication to delivering outstanding results, embodying a commitment to excellence in every project.
Client Profile: Who Do They Work With?
Sculpt works with mid-market category challengers, enterprise tech giants, and industry leaders across diverse sectors such as SaaS, FinTech, and manufacturing. They excel at managing complex social media programs and driving engagement for brands that seek to grow their audience and achieve their business goals through strategic social media marketing.
Velocity – Accelerating B2B Growth With Creative Content And Performance Marketing
Overview: Who Are They?
Velocity is a premier B2B marketing agency specializing in the tech sector. They blend strategic insights, creative storytelling, and performance marketing to drive substantial pipeline growth and meaningful metrics. Velocity partners with ambitious marketers to craft campaigns that resonate and deliver results.
Services: What Do They Offer?
- Immersive Marketing Strategy: Provides in-depth problem-solving for marketing strategy, brand identity, and campaign planning.
- Creative Production: Offers digital creativity with sharp writing and functional design to create impactful marketing materials.
- Performance Media Management: Manages integrated campaigns, analytics, and marketing operations to drive growth and ROI.
- Content Marketing & Copywriting: Crafts engaging stories that convert target audiences and drive business outcomes.
- SEO & PPC: Develops optimized search strategies to help high-intent audiences find and engage with your content.
About: What Sets Them Apart?
Relatable Storytelling: Creates relatable, engaging stories that make complex topics accessible and interesting.
Expertise in Complex Tech: Proven track record in helping B2B tech companies navigate and succeed in their markets.
Innovative Campaigns: Known for creative ideas like writing a late-night talk show for Salesforce and creating memorable campaigns for HubSpot.
Performance-Driven Results: Campaigns are backed by rigorous performance metrics and continuous optimization to ensure measurable success.
Integrated Strategy and Performance: Merges strategy, creativity, and performance into a cohesive approach that maximizes impact.
Client Profile: Who Do They Work With?
Velocity collaborates with smart, ambitious B2B marketers in tech-driven industries. Their clients include mid-market challengers and enterprise giants looking to build brands, generate leads, and drive growth. Velocity excels in working with businesses that face complex challenges and have high expectations for performance and ROI.
Tilt Metrics – Boutique B2B Agency Delivering $20M+ In Revenue For Tech Companies
Overview: Who Are They?
Tilt Metrics is a boutique B2B marketing agency dedicated to delivering exceptional results through paid advertising and SEO. Known for generating over $20M in closed revenue and 10,000+ leads, they focus on creating $50k+ opportunities for established B2B companies, especially in the software and tech sectors.
Services: What Do They Offer?
- SEO & SEM: Achieve top search rankings and drive organic traffic with our expert SEO and SEM services tailored specifically for B2B businesses.
- Paid Social Advertising: Leverage platforms like LinkedIn, Facebook, and Instagram to effectively reach and engage your ideal audience with targeted ads.
- Lead Generation: Create automated lead generation campaigns to efficiently convert prospects into loyal, long-term customers for sustained business growth.
- Content Marketing: Educate your audience and build industry authority with high-quality, engaging content that addresses their needs and pain points.
- Omnichannel Marketing: Integrate various marketing channels to amplify your reach and impact, ensuring a cohesive and effective marketing strategy.
About: What Sets Them Apart?
Proven Track Record: Generated $2.1M in sales for a tech consultancy and achieved 10,431 signups for a FinTech SaaS through effective marketing.
Comprehensive Approach: Combines paid advertising, SEO, and content marketing into a cohesive omnichannel strategy for maximum effectiveness.
Boutique Attention To Detail: Provides personalized strategies from a dedicated team of B2B marketing specialists for attention to detail and client satisfaction.
Data-Driven Results: Focuses on metrics that matter, delivering clear, measurable outcomes that demonstrate the effectiveness and impact of marketing efforts.
Specialized B2B Focus: Expertise in the software and tech industries ensures tailored, effective strategies that drive meaningful results for B2B clients.
Client Profile: Who Do They Work With?
Tilt Metrics partners with established B2B companies in the software and technology sectors. Their clients range from mid-market companies to enterprise tech firms, all seeking to leverage digital channels for lead generation and revenue growth. With a focus on building trust and converting qualified prospects, Tilt Metrics helps clients achieve significant business milestones.
How To Work With A B2B Marketing Agency
If you’re ready to supercharge your business with the help of a top-tier B2B marketing agency, here’s a step-by-step process for getting started:
Step 1: Pinpoint Your Goals: What do you want to achieve? Increased leads? Higher brand awareness? Get crystal clear on your objectives from the get-go.
Step 2: Dive into Research: Find agencies that specialize in your industry. Look at their case studies, client testimonials, and any relevant awards or recognitions.
Step 3: Request Custom Proposals: Reach out to your top picks and ask for clear proposals. This will give you a sense of their approach and contextual expertise.
Step 4: Compare and Contrast: Analyze the proposals you receive. Consider the strategies they suggest, their proposed timelines, and the costs involved.
Step 5: Chat It Out: Schedule interviews with your frontrunners. This is your chance to see if they’re a good fit culturally and if their vision aligns with yours.
Step 6: Set Up Communication Channels: Make sure you have a plan for regular updates and open communication with clear expectations from both sides/
Step 7: Keep Tabs on Progress: Once the work begins, stay engaged. Regularly review performance data and be ready to pivot strategies as needed.
Achieve New B2B Heights With HigherUp
Finding the right B2B marketing agency can be a game-changer for your business. The agencies we’ve listed here are among the best, each with unique strengths.
HigherUp Digital is a standout option for those aiming high. With their proven expertise and relentless focus on delivering results, they’re the ideal partner for ambitious businesses ready to soar.
Why wait? Kickstart your marketing transformation today. Schedule a consultation with HigherUp Digital and watch your business thrive.
