Manuel Kretschmer Behind The Scenes: AMZ Controlling Review & Private Insights

Guest of today’s episode is Manuel Kretschmer, founder of AMZ Controlling.

Manuel tells us why he decided to found his agency, explains why Amazon FBA is NOT a business model and why selling on Amazon can break your (financial) neck – at least if you don’t have a constant overview of your fees.

AMZ Controlling is a Full Service Amazon Agency based in Munich and Glasgow helping Sellers and Vendors reach their goals on Amazon worldwide.

Interview Timestamps

  • 1:10 – Please tell me in one sentence: What is AMZ controlling?
  • 1:29 – Which services do you offer?
  • 2:00 – For how long have you been around?
  • 2:13 – How did you get the idea to found your agency?
  • 3:03 – Why should I choose you over other competitors?
  • 4:37 – Do you serve clients from all over the world?
  • 5:49 – In your opinion, which are the top 3 mistakes that Amazon sellers make?
  • 9:59 – What do you do when a client is not happy with your work?
  • 11:59 – Do you take on clients with bad products?
  • 12:59 – What do your clients say about your work?
  • 14:58 – What do you expect from your clients?
  • 18:05 – Do you also help develop a brand?
  • 19:03 – How do you stay up-to-date?
  • 20:21 – Why did you decide to become self-employed?
  • 23:52 – What excites you most about working in the ecommerce industry?
  • 27:43 – If you could only use one word to describe your work situation which one comes to your mind?
  • 28:24 – What do you like least about your job?
  • 29:00 – What do you think about the digital nomad lifestyle?
  • 31:40 – Which skill or character trait would you like to have that you currently don’t have?
  • 32:50 – If you could have a superpower, which one would it be?
  • 33:20 – If you could go back 5 years in time, which advice would you give your younger self?
  • 35:00 – Was there a time you wanted to quit?
  • 35:16 – How do deal with situations where you feel like you hit a dead end?
  • 38:27 – If you had the chance to ask Jeff Bezos for one thing, what would it be?
  • 40:20 – Who or what inspires you?
  • 41:19 – If you could hire a famous person to work you, who would that be and why?
  • 42:20 – If you had the attention of every Amazon seller in the whole world and you could give them three tips, which ones would that be?

Toby Fischer, MBA

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