Stuart Conroy Behind The Scenes: ACTIV8 Review & Private Insights

For our 29th Episode of Sermondo Talks, we invited Stuart Conroy, founder of ACTIV8.

Stuart and Kristina talk about the importance of a multichannel approach in Ecommerce, how ACTIV8 helps brands scale and why he likes to maintain a personal relationship with clients – and even mentor them.

He also gives us some insights into his personal life. He explains why he decided to leave his old job in IT and start his own business, which challenged he faced and what advice he would give to his younger self.

ACTIV 8 is a specialist agency helping brands scale in the e-commerce world by using a multichannel structure approach. They offer a range of services, from channel analytics over strategy development to fulfillment solutions.

Interview Timestamps

  • 0:55 – In one sentence, what is Activ8?
  • 1:24 – Which kind of services do you offer exactly?
  • 2:23 – How many employees do you have?
  • 2:54 – Would you say it’s a mistake to only focus on Amazon?
  • 3:29 – Do you work with clients from all over the world and do you focus on specific marketplaces?
  • 4:35 – Do you think it’s important for brands to have a website
  • 5:42 – What do you think makes a strong brand?
  • 7:50 – Why should I choose Activ8 over other companies?
  • 9:14 – Do you have any budget requirements for clients?
  • 10:30 – How does your pricing look like?
  • 11:34 – Can you name three things that clients say about your work?
  • 12:54 – Do you have a personal relationship with your clients?
  • 14:02 – Did it ever happen that a client was unhappy with your work?
  • 15:55 – The competition between agencies increased strongly. How do you handle that situation?
  • 17:37 – Why did you decide to start your company?
  • 19:30 – What were some of the challenges you faced?
  • 21:18 – What excites you most about working in the e-commerce industry?
  • 22:30 – What do you like least about your job?
  • 24:01 – Are there any skills or characteristics that you wish you had but don’t have (yet)?
  • 26:10 – If you could travel back in time and give yourself some advice, what would it be?
  • 27:10 – If you could have a superpower, which one would it be?
  • 28:03 – If you could ask Jeff Bezos for one thing, what would it be?
  • 29:01 – If you could hire any famous person in the world to work for you or with you, who would that be and why?
  • 30:00 – If you had one minute in which you could give three tips to all Amazon sellers out there, which ones would that be?

Toby Fischer, MBA

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