B2B SaaS companies running paid ads are dealing with a real problem. Clicks are expensive. Lead quality is inconsistent. Most agencies optimize for metrics that look good on a report but mean nothing to a sales team staring at an empty pipeline.
The challenge is specific to how B2B buyers behave. They research heavily, move slowly, and rarely convert on first contact. Reaching them requires the right platform selection, messaging that matches where they sit in the buying process, and a team that understands attribution when a lead sees a Reddit ad, closes the tab, Googles the brand name three days later, and shows up in a CRM with no UTM attached.
InterTeam Marketing is a paid advertising agency built exclusively for B2B SaaS companies. Across Google, LinkedIn, Reddit, Meta, and Bing, their work connects ad spend to qualified pipeline.
A recent client engagement produced $60,000 in pipeline and 119 qualified leads within six weeks, competing against multi-billion-dollar incumbents.
This review covers what InterTeam does, how they do it, and what separates their approach from the standard paid media agency.
What Is InterTeam Marketing?
InterTeam Marketing is a paid advertising agency based in Toronto, Canada, founded by Cole Furrh. The agency focuses on B2B SaaS and tech companies that need scalable, data-driven paid media programs across multiple platforms.
Cole’s background is rooted in classical paid search. His first role after college was under a Google Ads specialist running campaigns as early as 2011, back when manual CPC management required real judgment.
Before founding InterTeam, he worked at a boutique B2B SaaS agency later acquired by Tactical, a New York shop whose founder went on to become Alex Hormozi’s head of marketing.
That environment built Cole’s instincts for B2B brand positioning. Adding a rigorous, analytical layer on top of that foundation became their operating model.
InterTeam holds a Google Partner badge, a Reddit SMB Partner designation, and has been recognized by Clutch as a top B2B marketing agency, alongside recognition from Digital Agency Network and UpCity.
A detail that reflects the depth of their Reddit expertise: they were the first non-Reddit employees to conduct an AMA (Ask Me Anything) with Reddit for Business. They fielded roughly 50 highly technical questions from the advertising community. That relationship was earned through consistent, results-driven work over time.
What Does InterTeam Offer?
InterTeam’s services cover the paid platforms most relevant to B2B SaaS buyers:
- Google Ads: High-intent search, branded campaigns, competitor keyword targeting, and conversion rate optimization via dedicated landing pages
- LinkedIn Ads: Enterprise targeting, Conversation Ads with native Lead Gen Forms, Spotlight Ads, and image/video retargeting
- Reddit Ads: Community-level audience identification, subreddit targeting, carousel creative strategy, and retargeting with granular audience segmentation
- Facebook/Meta Ads: Demand gen and retargeting for qualified B2B audiences
- Bing Ads: Reach at a fraction of Google’s CPC using identical targeting logic
Every engagement starts with a thorough account audit. For clients without existing campaigns, the audit covers the website itself: conversion rate, page load speed, keyword coverage, and CTA clarity before a single dollar goes into ad spend.
Key Feature #1: Reddit Ads – The Platform Most Agencies Get Wrong
Reddit is one of the most misread platforms in paid B2B media. Most agencies either skip it or approach it like a discount Facebook, pushing broad creative into a feed and wondering why leads never come.
InterTeam takes a different approach grounded in how Redditors actually behave and why that creates a real opportunity for the right brands.
How InterTeam Identifies Reddit Fit Before Spending
Cole is direct about this: Reddit does not work for every brand. His team uses a simple qualification method before recommending the platform. Take your most qualified keyword, type it into Google, and add “Reddit” to the end of the search. Relevant conversations from active communities confirm your audience is there. Conversations clustering around specific subreddits tell you exactly where targeting should start.
InterTeam has tested Reddit across roughly 10 or more B2B SaaS brands and reports strong results in developer tools, sales technology, logistics software, manufacturing SaaS, and education platforms. These are verticals where active, self-selecting communities have formed around specific professional problems.
The View-Through Reality and Why Attribution Matters
Most Redditors do not click on ads. That is a feature of the platform, not a flaw. Reddit is a research environment. People see ads, keep reading threads, and later search for the brand they noticed. The conversion happens off-platform.
Founder and CEO, InterTeam MarketingCole Furrh
"Desktop traffic converts at a 4X higher rate than mobile. What ends up happening is people see the ad, don't click it, go into their browser, type in your brand name, and find you on Google."
Branded search monitoring becomes non-negotiable in any Reddit campaign. InterTeam correlates increases in paid Reddit spend with increases in branded search volume to capture the full downstream impact of the platform. Agencies relying only on last-click CRM data miss this entirely.
Their recommendation: invest in server-side tracking, send supplementary conversion data back into the ad platform, and track branded search volume as a leading signal of Reddit-driven demand.
Carousel Ads: The Clear Creative Winner
InterTeam ran a systematic analysis across every ad account they have managed, breaking out performance by format: carousels, images, and video. The results were unambiguous. Carousel ads outperformed every other format by a significant margin.
Cost per lead from carousel ads came in at roughly half what other formats produced. The format works on Reddit because it feels native to the feed, and carousel slides lend themselves naturally to testimonial and social proof content. Reddit is a peer review platform. Showing reviews to an audience actively searching for reviews is a direct match.
Proven Reddit Results: Rise Vision Case Study
The Rise Vision Reddit Advertising Case Study documents what InterTeam did when handed a struggling Reddit Ads account for a cloud-based digital signage SaaS company. The previous campaign had spent over $10,000 on top-of-funnel Reddit ads with minimal return.
The audit identified the core problems: 90-day retargeting audiences with no recency segmentation, no exclusion audiences for existing customers or employees, and no dayparting to concentrate spend during working hours.
InterTeam rebuilt the strategy from the ground up. Results after their campaign:
- 6x increase in ROAS on Reddit Ads within two months
- 63% reduction in cost per sign-up (from $185.71 down to $68.99 per sign-up)
- 77% reduction in cost per lead
- Results achieved using less than one-third of the original campaign budget
The rebuild eliminated broad top-of-funnel spending, created retargeting audiences segmented by recency at 7, 15, 30, 60, and 90-day windows, excluded existing customers and employees, and concentrated budget on the specific subreddits where Rise Vision’s buyers were active.
Key Feature #2: Google Ads With a Classical, Data-Driven Foundation
InterTeam’s Google Ads practice is built on fundamentals that are increasingly rare in an era of automated bidding and broad match defaults. Cole trained under a specialist running Google Ads since 2011, when the platform required actual judgment. This runs through how InterTeam structures every account today.
Their Google Ads strategy for B2B SaaS is built around three campaign types: branded campaigns that protect and reclaim traffic competitors are siphoning, high-intent keyword campaigns using exact match targeting to reach buyers in active evaluation, and competitor keyword campaigns focused on purchase-intent modifiers like “pricing,” “alternatives,” and “vs” queries. Bing runs in parallel for most clients, applying the same targeting logic at a significantly lower CPC.
Landing Page Optimization as Part of the Service
InterTeam treats landing pages as part of their responsibility. If a client’s existing website has structural conversion problems. Slow load speeds, unclear CTAs, missing keyword coverage in H1 tags. InterTeam builds dedicated pages outside the client’s existing infrastructure.
In the Accordance engagement detailed below, they created 13 landing page variants in Unbounce and A/B tested headlines, CTAs, layouts, and descriptions. Search campaign conversion rates climbed from near-zero to nearly 10%. The industry benchmark for B2B SaaS search campaigns sits around 2%. Their campaign was converting at approximately five times that benchmark.
Growth Advertiser, Coefficient Hannah Recker
"InterTeam has taken our Google Ads account to the next level... All of our ToFu metrics have improved, but most importantly we have doubled weekly conversions and are just getting started... Cole and the team are extremely responsive and always deliver on time. They truly feel like an extension to our team."
Key Feature #3: LinkedIn Ads for Enterprise and Niche B2B Targeting
InterTeam’s LinkedIn Ads practice targets two B2B scenarios: high-ticket enterprise deals where job title targeting is the most direct path to decision-makers, and niche SaaS products with a defined enough buyer profile to run cost-efficient awareness and lead generation.
Their LinkedIn strategy deploys four ad formats based on funnel position:
- Spotlight Ads for desktop-targeted brand awareness with view-through lead generation, with low click volume and high impression efficiency at scale
- Conversation Ads with native Lead Gen Forms for top-of-funnel and retargeting, using interactive message flows sent directly to a prospect’s LinkedIn inbox
- Video and image ads for retargeting, concentrated on high-intent audience segments already showing purchase signals
- Native Lead Gen Forms attached to all ad types to reduce landing page friction and capture structured data directly on-platform
Proven LinkedIn Results: Accordance Case Study
The Accordance case study is the clearest proof of InterTeam’s approach. Accordance is an AI-powered tax research tool entering a category dominated by Thomson Reuters Checkpoint, Bloomberg Tax, and Wolters Kluwer CCH AnswerConnect. All three are multi-billion-dollar platforms entrenched for decades, with well-funded AI competitors also entering the space.
InterTeam built a coordinated Google, Bing, and LinkedIn strategy. LinkedIn Ads launched to generate leads directly during the period landing pages were still being built and optimized for the search campaigns. Results within two months:
- $15,000 in closed revenue within the first 30 days, ROI positive in month one
- $60,000 in pipeline generated within six weeks
- 119 qualified leads in two months
- LinkedIn Spotlight Ads generated 18 qualified leads from 174,435 impressions at $13.22 cost per acquisition
- Conversation Ads produced 20 leads in the first six weeks, including one from the sixth-largest accounting firm in the United States
Those results amongst competition reflect the precision of their audience targeting and their focus on down-funnel conversion metrics over top-of-funnel engagement.
Who Should Work With InterTeam?
InterTeam is the right fit for:
- B2B SaaS companies with at least one proven organic lead source (SEO, social, or outbound) that are ready to layer paid media on top of a working foundation
- Companies targeting enterprise buyers or defined professional niches where LinkedIn job title targeting or Reddit community targeting can isolate the right audience at scale
- Brands that have run their own Google, LinkedIn, or Reddit campaigns and hit a ceiling, whether that’s a budget waste problem, a lead quality problem, or an attribution problem
- SaaS companies in competitive categories where protecting branded search terms and targeting competitor keywords requires exact-match strategy
- Teams willing to invest in server-side tracking infrastructure to support better attribution and retargeting performance across all platforms
Cole is explicit that he does not recommend paid ads to companies that have yet to nail at least one organic channel. That kind of scoping, knowing when a client is not ready, signals an agency that cares about actual outcomes over retainer revenue.
For Reddit, he recommends a starting budget of $3,000 to $5,000 per month and positions the platform as a supplementary channel within a diversified paid stack.
Should You Work With InterTeam?
Any B2B SaaS company evaluating a paid ads agency faces the same question. Can they run the right ads on the right platforms, with attribution that reflects what is actually happening in the market, and produce pipeline, not just impressions?
InterTeam’s track record answers that with specifics. A 6x ROAS improvement on Reddit. $60,000 in pipeline within six weeks for an AI SaaS competing against billion-dollar incumbents. Search campaign conversion rates at 10% in a category where 2% is standard. These outcomes are documented across real clients and real campaigns.
What separates InterTeam is the combination of platform depth, attribution maturity, and an audit-first approach. They identify the actual problem before building a solution. The solutions they build are grounded in data accumulated across a decade of B2B paid media work in competitive SaaS categories.
For B2B SaaS companies ready to build a paid media program that connects spend to qualified pipeline, schedule a free strategy call with InterTeam here.
