Selling products in Germany on Amazon.de brings a distinct set of challenges
Germany is Amazon’s second-largest marketplace globally, with Amazon.de generating €39.6 billion in revenue in 2024 according to Amazon’s annual financial report. The platform accounts for roughly 60% of all online sales in Germany, making it the dominant product search engine for German consumers.
German consumers expect precise product descriptions, detailed specifications, and flawless customer service in their native language.
Regulatory requirements like the Packaging Act (VerpackG), WEEE registration for electronics, and product liability rules (Produkthaftung) add layers of compliance that can trip up unprepared sellers, often leading to costly legal disputes.
A specialist Amazon agency in Germany brings local market expertise, handles compliance, manages daily PPC optimization, and builds listing content that resonates with German shoppers. That competitive edge matters at scale.
In this article, we’ll explore the top 10 Amazon Agencies in Germany and which one you should pick to be confidence about your Amazon.de strategy. Let’s get into it.
Overview: Who Are They?
Olifant Digital is a full-service Amazon agency for brands on Amazon.de and EU marketplaces. They manage listings, PPC, launches, A+ content, and account health for Seller and Vendor Central. With $100M+ in client revenue managed, a 98% retention rate, and a senior-only team with 7+ years minimum experience, they back every engagement with a 60-day money-back guarantee. Plans from $2,000/month.
Services: What Do They Offer?
- Amazon Full Account Management: Handles every operational layer of Seller and Vendor Central accounts, from catalog architecture to compliance to monitoring.
- Amazon PPC and DSP: Optimizes campaigns daily using a TACoS-first bidding strategy that prioritizes real channel profitability over surface-level ad metrics.
- Amazon SEO and Listing Optimization: Builds product listings grounded in keyword research and conversion data, with A/B testing to improve both organic rankings and revenue per session.
- Amazon Product Launches: End-to-end launch sequences covering catalog setup, PPC sequencing, review strategies, and organic ranking for new ASINs.
- A+ Content and Brand Store: Designs premium A+ modules and storefronts that convert browsers to buyers, with creative informed by conversion benchmarks.
About: What Sets Them Apart?
- Senior-Only Team Policy: Every specialist has a minimum of 7 years of Amazon experience. No junior staff, no outsourced work, and no exceptions.
- Operator Credibility: Team Runs its own 7-figure brand, so every client decision is backed by first-hand marketplace knowledge and real seller judgment.
- Daily PPC Optimization: Campaigns reviewed and adjusted every day, not on a weekly or biweekly cadence, directly impacting bid efficiency and spend control.
- 60-Day Money-Back Guarantee: Financial commitment to results that most agencies in the space will not offer, reducing onboarding risk for brands.
- Full Transparency Reporting: Clear documentation of every action taken and result achieved. No hidden work, no unexplained changes, no vanity dashboards.
Who Do They Work With?
Olifant Digital works with established and scaling consumer brands that want a senior team to own their Amazon channel on Amazon.de and across European marketplaces. They actively manage 50+ brands across a wide range of product categories. Minimum engagement starts at $2,000/month, making them accessible to growing brands and larger operations alike.
Overview: Who Are They?
Remazing is a Hamburg-based full-service Amazon agency founded in 2016 by Hannes Detjen, who brought the concept to Germany after a year living in Seattle near Amazon’s headquarters. With 65+ employees, offices in Hamburg, Barcelona, London, Paris, and Turin, and backing from PE firm IK Partners, Remazing serves category leaders across all major Amazon marketplaces worldwide.
Services: What Do They Offer?
- Amazon Advertising Management: Runs Sponsored Products, Brands, Display, and DSP campaigns across multiple EU marketplaces.
- Content Creation and A+ Design: Produces localized listing content, A+ modules, and Brand Stores that meet Amazon’s content guidelines for each audience.
- Proprietary Remdash Software: Offers clients access to their in-house CMS and monitoring tool that tracks rankings, content changes, and performance metrics.
- Strategic Marketplace Consulting: Provides market-entry strategies for new Amazon geographies, covering localization, pricing analysis, and more.
- Full Account Management: An external Amazon department for clients, handling daily Seller and Vendor Central operations from inventory to case management.
About: What Sets Them Apart?
- Proprietary Software Platform: Remdash combines content management with performance monitoring in a single tool, giving clients a unified view of all data.
- Enterprise Client Portfolio: Partners with category leaders including Henkel and Under Armour, demonstrating capacity to serve large-scale accounts.
- Founder’s Amazon HQ Connections: Hannes Detjen built direct relationships with Amazon’s Seattle headquarters during his time there, providing unique access.
- PE-Backed Growth Scale: IK Partners’ 2022 investment funds continued software development and growth without sacrificing service quality.
- Own Seller Account Testing: Operates proprietary Amazon seller accounts for real-world experimentation, generating insights that inform client strategy.
Who Do They Work With?
Remazing partners with consumer goods manufacturers and brand companies selling on Amazon across the EU, US, and beyond. Their typical clients are mid-to-large enterprises in categories like FMCG, personal care, sports apparel, and consumer electronics that need a single agency partner to cover multiple marketplaces with local expertise in each region.
3. AdsMasters GmbH – Dusseldorf Amazon Agency With 250M+ EUR in Managed Sales
Overview: Who Are They?
AdsMasters is a Dusseldorf-based Amazon agency founded in 2017 by Tobias Dziuba. With a focused team supporting 25+ active brands, the agency has managed over 250 million EUR in Amazon sales. Their client list includes Durex, Veet, HOLZRICHTER Berlin, 4Bro, and Frank Juice. AdsMasters operates with an owner-operator mentality, treating each client’s account as their own business.
Services: What Do They Offer?
- Amazon PPC Management: Builds and optimizes Sponsored Products, Brands, Display, and DSP campaigns with proprietary real-time reporting.
- Amazon SEO and Content: Covers keyword research, style guides, product photography, and listing copy optimized for Amazon.de and German buyers.
- Full Account Management: Handles Seller and Vendor Central operations, including case management, inventory coordination, and compliance.
- EU Marketplace Expansion: Scales brands from Amazon.de to France, Italy, and Spain with localized content and market-specific ad strategies.
- In-House Workshops and Training: Delivers on-site training focused on PPC strategy, listing optimization, and Amazon account operations.
About: What Sets Them Apart?
- Owner-Operator Mentality: Tobias Dziuba and his team recommend only actions that make strategic and financial sense for each brand.
- Named FMCG Brand Results: Manages Durex, Veet, 4Bro, and Frank Juice. Frank Juice saw 76% revenue growth and 22.5% TACoS reduction in 10 months.
- Industry Speaker Credibility: Regular presenter at OMR, DMEXCO, MultichannelDay, and Amz-Hacking, sharing PPC and growth insights.
- Proprietary Reporting Software: Clients access the AdsMasters dashboard for full visibility into campaign spend, revenue, and efficiency.
- 70+ Five-Star Google Reviews: One of Germany’s highest-rated Amazon agencies, with testimonials referencing specific results and responsiveness.
Who Do They Work With?
AdsMasters works with FMCG brands, D2C companies, and established retailers that sell on Amazon.de. Their clients range from startups scaling to six figures to brands generating seven-figure annual Amazon revenue. The agency is a strong fit for companies that want a hands-on, German-market-focused partner with transparent communication and direct founder access.
4. OMNIFOX - 2025 Amazon Ads Partner Awards Finalist With Proprietary AI Tools
Who Are They?
OMNIFOX is a Munich-based Amazon agency founded by Kim Dittmann and David Gross, who together spent over 12 years working at Amazon across Vendor Management, Advertising, and strategic market development. The 15-person team operates as an Amazon Verified Partner and reached the Top 3 of the 2025 Amazon Ads Partner Awards for their bett1 campaign. Named clients include bett1, Intersport, dm, Royal Unibrew, Sanetta, and Ritzenhoff.
Services: What Do They Offer?
- Amazon Vendor Central Management: Covers PO management, retail negotiations, profitability analysis, and chargeback prevention.
- Amazon Seller Account Management: Covers listings, inventory coordination, case resolution, and account health in Seller Central.
- Amazon PPC and DSP Advertising: Manages Sponsored Products, Brands, Display, and DSP campaigns with full-funnel performance strategies.
- International Marketplace Expansion: Scales brands from Amazon.de into new markets with localized content, analysis, and targeted ads.
- Amazon Strategy and Consulting: Delivers audits, market analysis, and growth road maps for brands entering or restructuring on Amazon.
About: What Sets Them Apart?
- Ex-Amazon Founders With 12+ Years Inside: Both co-founders worked at Amazon before launching OMNIFOX, bringing deep insider knowledge.
- 2025 Amazon Ads Partner Awards Top 3 Finalist: Their bett1 campaign placed Top 3 combining Streaming TV, DSP, and performance ads.
- Proprietary OMNIFOX AI Tool: An in-house AI tool for campaign management and data analysis, built by the agency’s own engineering team.
- Profit-First Decision Making: Every recommendation is assessed through margin, contribution, and profitability over revenue growth.
- Retail Media Beyond Amazon: One of few German agencies extending marketplace services to OTTO and other retail media platforms.
Who Do They Work With?
OMNIFOX works with mid-sized and enterprise brands selling on Amazon.de through both Seller and Vendor Central. Their clients span consumer goods, pet care, food and beverage, home, and lifestyle categories. Brands that want an agency founded by former Amazon insiders with a focus on profitability over revenue vanity metrics are a strong fit.
5. ICONIC SALES – 50+ Experts in Stuttgart With Amazon Platinum Partner Status
Who Are They?
ICONIC SALES is a Stuttgart-based Amazon full-service agency with over 50 certified specialists and offices in Stuttgart and London. Founded by Stefan Gutheil, the agency supports over 200 SME vendors and sellers. ICONIC holds Amazon Platinum Agency Partner status (the highest tier) and has won the German Brand Award in both 2023 and 2024 for brand building on Amazon.
Services: What Do They Offer?
- Amazon Account Management: A dedicated team of five to six specialists covers operations, advertising, content, and design per client.
- Amazon PPC and DSP Campaigns: Builds Sponsored Products, Brands, Display, and DSP campaigns using proprietary bid management tools.
- Automated Content Production: Proprietary technology produces product images, A+ content, and videos, generating 2,000+ assets daily.
- Brand Store Development: Builds Amazon Brand Stores for each client’s catalog, optimized for browsing behavior and conversion.
- EU Marketplace Rollout: Supports growth into France, Italy, and Spain with localized content and market-specific advertising plans.
About: What Sets Them Apart?
- Amazon Platinum Agency Partner: Holds Amazon’s highest partner tier, granting direct escalation access and faster issue resolution.
- German Brand Award Winner: Recognized in 2023 and 2024 by the German Brand Institute for brand building and marketing on Amazon.
- Automated Visual Production: Proprietary technology generates 2,000+ product images and videos per day for large-catalog rollouts.
- Named Clients Include Paramount: Manages Amazon presence for Paw Patrol across EU and JAKO AG, a leading German teamwear manufacturer.
- Hybrid Commission Model: Offers performance-based commission options that align agency fees directly with each client’s results.
Who Do They Work With?
ICONIC SALES works with SME manufacturers, vendors, and sellers across the DACH region and internationally. Their typical clients are mid-sized German brands with broad product catalogs that need a full-service partner to manage content, advertising, and account operations as a single external team. Named clients include Paramount, JAKO AG, Fischer Sports, and Science in Sport.
6. PrimeUp GmbH – Hamburg Amazon Agency Delivering 42% Average Sales Uplift
Who Are They?
PrimeUp is a Hamburg-based Amazon marketing agency founded in 2017, with around 30 employees across Hamburg and Pune. As an Amazon Ads Advanced Partner and part of the GROW Digital Group, PrimeUp specializes in profitable sales growth for vendors and sellers. Their benchmark stat: an average 42% sales uplift for new clients within the first three months of collaboration.
Services: What Do They Offer?
- Amazon PPC Management: Manages Sponsored Products, Brands, Display, and DSP campaigns backed by 15+ years of performance marketing.
- Amazon SEO and Content: Creates optimized titles, bullet points, and A+ content using keyword analysis and German buyer patterns.
- Streaming TV Ads via Prime Video: Reaches 17 million German households via Amazon’s audience targeting and broadcast-scale visibility.
- Internationalization and Localization: Localizes listings, Brand Stores, and ads at native-speaker level across up to nine languages.
- B2B Amazon Strategy: Supports business buyer sales on Amazon, where 70% of DAX 30 corporations purchase through the B2B channel.
About: What Sets Them Apart?
- 42% Average Uplift Benchmark: New clients average a 42% sales increase in 90 days, a stat PrimeUp tracks and publishes openly.
- Amazon Ads Advanced Partner: Holds Advanced Partner status, unlocking beta features, premium support, and insights from Amazon.
- Prime Video Advertising Capability: One of few German agencies running Streaming TV Ads on Prime Video with Amazon audience targeting.
- Strong Client Testimonials: Named clients cite proactive advice, structured communication, and measurable first-quarter results.
- GROW Digital Group Membership: Part of the GROW Digital Group, connecting PrimeUp to a network of digital commerce specialists.
Who Do They Work With?
PrimeUp works with traditional brands from stationary retail, D2C companies with a digital focus, and Amazon sellers generating 500,000 EUR or more annually. Their clients span both Seller Central and Vendor Central, with particular strength in serving premium consumer goods brands and B2B manufacturers looking to professionalise their Amazon presence in Germany.
7. MOVESELL – Analytics-Driven Amazon Agency With Proprietary ROPT Platform
Overview: Who Are They?
MOVESELL is a German Amazon agency that combines strategic consulting with a proprietary analytics platform called ROPT. The agency focuses on measurable, data-backed growth for brands on Amazon.de, with published case studies for clients including outdoor brand VAUDE and bathroom specialist Hansgrohe. Their approach integrates SEO and advertising into a single optimization loop.
Services: What Do They Offer?
- Amazon PPC and Bid Management: AI-powered bid management across Sponsored Products, Brands, and Display focused on profitable scaling.
- Amazon DSP and AMC Analytics: Full-funnel display campaigns using AMC data for audience segmentation and attribution analysis.
- Amazon SEO and Content Optimization: Optimizes pages with keyword-rich titles, bullets, and backend terms to build organic rank.
- A+ Content, Brand Store, and Brand Story: Builds A+ modules, Brand Stores, and Brand Story content aligned with each brand’s identity.
- ROPT Analytics Platform: Provides real-time dashboards, AI-powered content uploads, and custom performance reporting across accounts.
About: What Sets Them Apart?
- Proprietary ROPT Technology: In-house platform delivers real-time analytics, AI-assisted content management, and custom dashboards.
- Published VAUDE Case Study: Achieved 43% advertising sales growth and 34% ACoS reduction for VAUDE through targeted ad restructuring.
- SEO-Ads Integration Model: Treats Amazon SEO and PPC as one system so organic and paid performance improvements compound each other.
- 190% Ad Sales Increase at Scale: Optimized 100 parent ASINs for one client, delivering a 190% increase in advertising sales.
- Senior Consulting Approach: Experienced Amazon specialists work directly with brand teams on strategic marketplace road maps.
Who Do They Work With?
MOVESELL partners with established brands and manufacturers on Amazon.de that need a data-driven agency to connect advertising performance with organic growth. Their clients include outdoor, home, and industrial brands that value transparency in reporting and want clear attribution between agency work and revenue outcomes on the Amazon marketplace.
8. ameo GmbH – Hamburg Content-First Amazon Agency With Cloud Data Access
Overview: Who Are They?
ameo is a Hamburg-based Amazon agency and one of the first companies in Germany to specialize in Amazon consulting. Their service portfolio is focused exclusively on Amazon, covering SEO, PPC, DSP, A+ content, Brand Stores, and full account management. ameo stands out for its rare access to the Amazon Marketing Cloud (AMC), providing over 400 first-party data metrics for campaigns.
Services: What Do They Offer?
- Amazon SEO and Content Strategy: Develops keyword-driven content strategies with SEO as the foundation before any advertising spend.
- Amazon PPC Campaign Management: Structures and optimizes Sponsored Products, Brands, and Display campaigns focused on profitability.
- Amazon DSP and Programmatic Ads: Runs on and off-Amazon display campaigns using programmatic targeting along the full purchase funnel.
- Brand Store and A+ Content: Builds Brand Stores as standalone shop experiences on Amazon, with A+ modules that lift page conversions.
- Multi-Marketplace Account Management: Manages seller accounts across DE, UK, FR, ES, IT, NL, SE, PL, US, and AU from one central team.
About: What Sets Them Apart?
- Amazon Marketing Cloud Access: One of few agencies with direct AMC access, providing 400+ first-party metrics for audience insights.
- Content-First Philosophy: Builds every Amazon strategy on an SEO and content foundation so ad spend amplifies optimized listings.
- In-House ameo Academy: Trains all staff through a proprietary program, standardizing quality across every client-facing team member.
- Fixed Client Growth Manager: Each client gets a dedicated contact who owns the relationship end-to-end, preventing communication gaps.
- 10-Marketplace Coverage: Manages accounts across ten Amazon marketplaces from one team, giving brands operational simplicity globally.
Who Do They Work With?
ameo serves brand manufacturers that sell on Amazon.de and want a single agency partner to handle content, advertising, and account operations across multiple marketplaces. Their clients are typically mid-sized consumer brands that value a content-first growth approach and want access to advanced data capabilities like the Amazon Marketing Cloud for smarter campaign decisions.
9. ama-X – Munich Amazon Agency With 80%+ Client Retention Over Four Years
Overview: Who Are They?
ama-X is a Munich-based Amazon agency founded in 2015 with offices in Munich and Glasgow. With nearly a decade of marketplace experience, more than 130 brands supported, and a team of dedicated Amazon specialists, ama-X has built a reputation for long-term client partnerships. Over 80% of their clients have worked with the agency for more than four years straight.
Services: What Do They Offer?
- Amazon PPC and DSP Advertising: Manages Sponsored Products, Brands, Display, and DSP using ADSPERT AI for 24/7 bid management.
- Amazon SEO and Listing Optimization: Optimizes titles, bullet points, and backend keywords using market and category analysis.
- International Marketplace Growth: Scales brands from Amazon.de to US, Canada, France, Italy, and other EU markets with native support.
- Amazon Brand Store and A+ Content: Creates Brand Stores and A+ content aligned with brand identity and conversion best practices.
- Consulting and Workshops: On-site and remote workshops covering ad strategy, listing optimization, and Amazon operational practices.
About: What Sets Them Apart?
- 80%+ Four-Year Client Retention: Over 80% of clients stay four or more years, reflecting consistent delivery and lasting partnerships.
- Foundation and Growth System: A proprietary methodology covering audits, quick wins, sustained scaling, and long-term expansion.
- ADSPERT AI Premium Partnership: Combines human strategy with ADSPERT’s 24/7 AI bid management for intra-day precision and efficiency.
- Munich and Glasgow Offices: Dual-location presence in Germany and the UK supports clients across English and German-speaking markets.
- 130+ Brands Supported: Nearly a decade across 130+ brand accounts informs recommendations with tested cross-category patterns.
Who Do They Work With?
ama-X works with registered brand owners selling on Amazon.de and other marketplaces who want a long-term agency partner rather than a short-term project vendor. Their clients are typically brands with established product lines seeking professional marketplace management, international growth support, and a structured approach to scaling Amazon as a profitable sales channel.
10. AMZ Manager – Amazon Ads Verified Partner With A Risk-Free 3-Month Trial Phase
Overview: Who Are They?
AMZ Manager is a Germany-based full-service Amazon agency founded by Kilian Sell and Christian Akay. As an Amazon Ads Verified Partner, they serve sellers and vendors with PPC management, SEO, content creation, and product photography. The agency has been featured in Handelsblatt, WELT, and Frankfurter Allgemeine. Their standout offer: a 3-month trial phase with a 1-month money-back guarantee.
Services: What Do They Offer?
- Amazon PPC Management: Optimizes Sponsored Products, Brands, and Display with a profit-first approach and real margin impact tracking.
- Amazon SEO and Listing Optimization: Refines titles, bullet points, and backend keywords using keyword analysis for Amazon.de search.
- Amazon Product Photography: Produces conversion-optimized images in-house, covering main images, lifestyle shots, and infographics.
- Full Account Management: Handles Seller and Vendor Central operations, from FlatFile uploads to inventory and compliance support.
- Amazon Seminars and Webinars: Workshops and training helping brands build internal Amazon competence alongside managed services.
About: What Sets Them Apart?
- 3-Month Risk-Free Trial Phase: New clients receive a full first-month refund if unsatisfied, removing the financial barrier to entry.
- 92% Long-Term Client Retention: 92% of clients stay three or more years, a rate reflecting consistent delivery and client trust.
- Amazon Ads Verified Partner: Verified Partner status confirms the agency meets Amazon’s advertising standards for expertise.
- German Press Recognition: Featured in Handelsblatt, WELT, and Frankfurter Allgemeine, providing third-party credibility in Germany.
- Seller-Turned-Agency Expertise: Founded by active Amazon sellers, bringing first-hand product experience to every client engagement.
Who Do They Work With?
AMZ Manager works with Amazon sellers and vendors across Germany who want a profit-focused agency with low onboarding risk. Their clients include both emerging brands launching on Amazon.de for the first time and established sellers looking to professionalise their PPC, content, and account operations. The 3-month trial structure makes them accessible to brands that have been hesitant to commit to a long-term agency contract.
Conclusion: Find the Right Amazon Agency in Germany For Your Business
The Amazon.de marketplace offers significant revenue opportunities for brands willing to invest in professional marketplace management. The agencies listed above represent a range of specialisations, team sizes, and pricing models, giving you a starting point to find a partner that matches your brand’s and growth.
Choosing the right partner can mean the difference between stagnant listings and consistent, profitable growth. Whether you need full-service account management, PPC-focused support, or help entering the German market for the first time, the agencies on this list have the track records to deliver.
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