For Amazon sellers aiming to scale, standing out in a marketplace flooded with competition is not just an option—it’s a necessity.
Amazon has over 9.7 million sellers worldwide, yet only 200,000 in the U.S. generate more than $100,000 in sales annually.
Paid advertising on Amazon has become more expensive and complex, with the average cost per click (CPC) rising to $0.97 in 2024. While the opportunity for high sales exists, inefficiencies in ad spend can quickly erode profits.
Amazon Pay-Per-Click (PPC) advertising is the most effective way to increase product visibility and drive conversions, but running ads can be an uphill battle.
This is where Sellozo comes in.
By leveraging AI-powered automation, Sellozo takes the guesswork out of PPC management. Its smart bidding system, dayparting technology, and real-time analytics help sellers optimize their ad spend while increasing revenue.
This review breaks down the key features, benefits, and pricing of Sellozo, showing why it’s the best AI-driven Amazon PPC tool for sellers who want to scale profitably.
Whether you’re a new seller struggling with PPC management or a seasoned seller looking to lower ACoS and increase ROAS, this guide will help you understand how Sellozo can transform your advertising strategy.
What Is Sellozo?
What Is Sellozo?
Sellozo is an AI-powered Amazon PPC automation tool designed to help sellers manage their advertising campaigns with greater efficiency. Launched in 2017 by a team of experienced Amazon sellers at Netrush, the platform was built in response to the challenges of manual bid adjustments, campaign structuring, and ad budget allocation—tasks that can quickly become overwhelming as businesses scale.
By analyzing performance data in real time, Sellozo automates bid adjustments, identifies profitable keywords, and refines campaign strategies to improve ad performance while reducing unnecessary spending.
Rather than relying on manual optimization, the software uses machine learning to continuously adjust bids and allocate budget where it’s most effective.
Today, Sellozo is used by thousands of sellers, ranging from independent brands to large-scale enterprises.
Beyond its automation capabilities, Sellozo provides sellers with clear insights into their advertising performance through intuitive dashboards and reporting tools.
With a flat-fee pricing model, sellers can access advanced PPC automation without paying a percentage of their ad spend, making it a cost-effective option for businesses looking to scale efficiently.
What Does Sellozo Offer?
Sellozo provides a comprehensive PPC management suite that automates and optimizes every aspect of an Amazon advertising campaign.
Instead of manually adjusting bids, adding keywords, or monitoring ad performance, sellers can rely on Sellozo to handle these tasks while maintaining control over strategy and budget.
Here’s what the platform includes:
- AI-Driven Bid Automation – Adjusts bids in real time based on past performance, target ACoS, and competition levels to maximize efficiency.
- Automated Keyword Optimization – Continuously adds high-performing keywords and removes underperforming ones to improve ad targeting.
- Dayparting Technology – Schedules ads to run during peak conversion hours, preventing wasted spend during low-performing times.
- Campaign Studio – A visual campaign management tool that simplifies the process of building and structuring PPC campaigns.
- Comprehensive Performance Tracking – Provides detailed insights into ad performance, spending patterns, and profitability metrics.
- Full PPC Management Service – Offers a done-for-you approach where Amazon advertising specialists handle campaign optimization and strategy.
Sellozo is designed for sellers looking to reduce wasted ad spend, improve profitability, and scale their Amazon advertising with automation.
Whether managing PPC independently or using the managed service option, sellers can streamline their ad operations without sacrificing control over their campaigns.
Next, we’ll break down Sellozo’s core features in greater detail, exploring how each tool contributes to better ad performance and long-term profitability.
Key Features That Make Sellozo the Best Amazon PPC Tool
Key Feature #1: AI-Powered Bid Automation For Smarter Bidding And Higher Profits
Amazon PPC campaigns require constant bid adjustments to stay competitive, but manual updates can be time-consuming and prone to inefficiencies.
Sellozo’s AI-driven bid automation eliminates the need for guesswork by analyzing ad performance in real-time and adjusting bids automatically.
By setting a target Advertising Cost of Sales (ACoS), sellers can control spending while allowing Sellozo to make real-time bid optimizations based on historical data, competitor activity, and conversion trends.
This removes the need for daily manual intervention, letting sellers focus on other aspects of their business while maintaining control over profitability.
How It Works:
- Real-Time Bid Adjustments – The AI reviews ad performance continuously and modifies bids to improve visibility and efficiency.
- Target ACoS Control – Sellers define their preferred ACoS, and the system automatically optimizes bids to stay within that target.
- Historical Data Analysis – The AI examines past campaign performance and competitor trends to make informed bid decisions.
Why It Matters
Manual bid adjustments can lead to inconsistent performance, missed opportunities, and wasted ad spend. Sellozo’s AI ensures bids are optimized at the right moment, increasing the chances of winning high-value placements without overspending.
One Trustpilot reviewer highlighted the difference after switching to Sellozo:
“Sellozo changed my client’s business for the better, drastically improving ACoS with their bidding tools.”
For sellers struggling with rising CPCs, automated bid adjustments help reduce unnecessary ad spend while keeping campaigns competitive. Sellozo continuously reallocates budget to the best-performing keywords, minimizing waste and increasing conversions.
What Customers Say
Many users have reported a drop in ACoS and an increase in PPC profitability after implementing Sellozo’s AI bidding system. One seller described the experience as:
“We’ve been using Sellozo for about a year now. The ease of campaign creation, bid adjustments, and easy-to-read graphs gave us some good insights across the board.”
However, not every experience has been the same. A reviewer who used the tool for three months reported an increase in ACoS, emphasizing the importance of proper setup and ongoing adjustments. Sellozo’s team offers one-on-one support to fine-tune bidding strategies, which can help resolve such challenges.
Who Benefits The Most From AI-Powered Bidding
Sellozo’s bid automation is built for sellers who want a hands-off approach to PPC management while keeping control over profitability.
For those currently spending hours adjusting bids manually, this feature can save time and improve overall campaign efficiency.
Key Feature #2: Smart Dayparting So You Can Run Ads When They Convert Best
Running Amazon PPC campaigns 24/7 can lead to wasted ad spend, especially during hours when conversions are low. Sellozo’s Smart Dayparting feature helps sellers avoid unnecessary costs by scheduling ads to run during peak shopping hours. Instead of spreading the budget too thin, this tool focuses on high-conversion time slots, making every advertising dollar work harder.
How It Works
Sellozo analyzes historical sales data and Amazon Marketing Stream (AMS) insights to identify the best times for ad placements.
The system then automatically adjusts campaign schedules, allocating budget to the most profitable hours and pausing ads when traffic is low.
- Automated Scheduling: Ads are paused during slow periods and activated when shoppers are more likely to buy.
- Hourly Performance Tracking: A heatmap visualizes sales and ACoS trends, making it easy to spot patterns.
- Real-Time Budget Adjustments: The system reallocates spend throughout the day to prevent overspending in low-return periods.
Why It Matters
Wasted ad spend is one of the biggest challenges for Amazon sellers, and running ads during non-converting hours can drain profitability. Sellozo’s Smart Dayparting helps sellers focus their budget where it matters most—when shoppers are ready to buy.
By cutting spend during low-conversion hours and reallocating it to high-performing periods, sellers can improve return on ad spend (ROAS) without increasing their overall budget.
Who Benefits Most from Smart Dayparting?
This feature is ideal for:
- Sellers with a limited ad budget who want to focus spending on peak hours.
- High-volume sellers looking to maximize profit by reducing inefficient spend.
- Advertisers managing multiple campaigns who need better control over ad timing without constant manual adjustments.
For sellers who frequently hit budget caps too early in the day or struggle with inefficient ad spend, Smart Dayparting provides a practical way to increase conversions without increasing costs.
Key Feature #3: Campaign Studio For Simple Drag-and-Drop PPC Management
Managing Amazon PPC campaigns can become complicated as product lines grow and competition increases.
Keeping track of multiple campaigns, adjusting bids, and testing keywords manually takes time and effort that could be better spent on scaling a business.
Sellozo’s Campaign Studio offers a visual solution that simplifies ad management, making it easier to structure campaigns, experiment with keyword targeting, and make real-time adjustments—all in one place.
How It Works
Campaign Studio is a drag-and-drop campaign management tool that provides a clear, organized way to set up, modify, and optimize PPC campaigns.
Instead of manually sifting through endless spreadsheets, sellers can visualize how their campaigns connect and make adjustments with just a few clicks.
- Visual Campaign Mapping: Organize campaigns in a structured layout that makes it easy to track performance and adjust strategies.
- Automated Keyword Harvesting: Move high-performing keywords into new campaigns while filtering out ineffective ones.
- Bulk Modifications: Adjust multiple campaigns at once instead of making time-consuming individual updates.
- Custom & Pre-Made Templates: Use ready-made campaign structures or build custom workflows that fit specific advertising strategies.
Why It Matters
Managing PPC manually can lead to inefficiencies, with sellers either spending too much time adjusting bids or missing opportunities to refine their targeting. Campaign Studio eliminates that bottleneck by streamlining campaign structure and keyword flow.
By making campaign adjustments more intuitive and less time-consuming, sellers can focus on strategy instead of getting lost in the details of PPC management.
Who Benefits Most from Campaign Studio?
This feature is ideal for:
- Sellers managing multiple campaigns who need a better way to organize and optimize their ads.
- Advertisers testing different keyword match types and needing a simple way to transfer high-performing keywords.
- Businesses looking to save time by reducing the manual workload involved in campaign setup and adjustments.
Sellozo’s Campaign Studio provides an efficient way to organize and control Amazon PPC campaigns without losing visibility over key performance metrics.
Key Feature #4: Sellozo’s PPC Management With Expert-Led Advertising Optimization
Managing Amazon PPC campaigns effectively requires more than just automation. For sellers who prefer a hands-off approach but still want strong results,
Sellozo offers a full PPC management service. This combines AI-driven campaign automation with direct support from Amazon advertising specialists who handle strategy, bid optimization, and performance tracking.
How It Works
Sellozo’s PPC management team takes over the day-to-day tasks of running Amazon ads while providing expert guidance on long-term strategy.
Unlike software-only solutions, this service includes hands-on adjustments from specialists who monitor campaign performance, make data-driven optimizations, and ensure ad spend is allocated efficiently.
- Strategy Development: Experts assess account performance and build customized PPC strategies.
- Campaign Optimization: Bids, keywords, and budgets are adjusted continuously to improve profitability.
- Dayparting & Budget Control: Ad schedules are refined to prevent wasted spend during non-converting hours.
- Advanced Keyword Management: High-performing search terms are prioritized while underperforming ones are removed.
- Comprehensive Reporting: Sellers receive detailed analytics to track campaign success and ROI.
Why It Matters
Amazon PPC can be time-consuming, and improper campaign management can lead to high advertising costs with little return. A managed service allows sellers to offload the complexities of PPC without losing visibility into performance.
Sellers who struggle with rising CPCs, budget misallocation, or inefficient ad structures can benefit from direct input from Amazon PPC specialists who work alongside Sellozo’s AI technology to drive results.
Who Benefits Most from Managed PPC Services?
This service is ideal for:
- Sellers who want professional PPC management without hiring an in-house team.
- Brands looking to scale their Amazon sales while controlling advertising costs.
- Advertisers running multiple campaigns who need expert oversight to maximize efficiency.
For sellers who want an automated system but prefer expert guidance over a DIY approach, Sellozo’s PPC management service provides a structured, results-driven solution.
Who Should Use Sellozo?
Amazon advertising requires consistent optimization, data analysis, and budget allocation to remain profitable.
Managing campaigns manually can take up valuable time, and without the right tools, sellers risk overspending without maximizing returns.
Sellozo offers a solution that simplifies PPC management, making it easier to control ad spend, improve ACoS, and drive revenue growth.
Who Benefits the Most from Sellozo?
- Amazon sellers looking to automate bid adjustments and keyword management without hiring an in-house PPC team.
- Established brands scaling their ad spend while keeping ACoS under control.
- Agencies managing multiple seller accounts and needing a platform that streamlines PPC operations.
- Sellers with limited time who want to optimize ads without handling the day-to-day manual work.
How Sellozo Stands Out
Compared to other PPC tools, Sellozo combines AI-driven automation with human expertise, giving sellers the flexibility to manage their own campaigns or leverage a fully managed service. The flat-fee pricing model makes it a cost-effective choice, especially for sellers spending significant amounts on Amazon advertising.
Final Thoughts: Is Sellozo Worth It?
Sellozo takes the complexity out of Amazon PPC by providing automated solutions that adjust bids, optimize keyword performance, and improve budget allocation. The additional support from PPC specialists in the managed service option adds another layer of value for sellers who want expert guidance.
For sellers looking to improve their Amazon advertising strategy without adding extra workload, Sellozo provides a practical way to scale campaigns and improve profitability.
